What Is 4D FX? How It Combines Sight, Sound, and Sensation

woman seated inside a projection dome

4D FX refers to four-dimensional effects that pair what you’re seeing and hearing with additional stimuli. Take, for example, the traditional viewing experience. When you’re watching something on a TV, only two senses are engaged: visual and auditory. You see the picture on the TV and hear the sound coming from its speakers. 4D immersive environments go beyond that by engaging more senses, like touch and smell.

How Trade Show Technology Increases Brand Engagement and Boosts ROI

A futuristic Toyota tradeshow setup featuring immersive projection mapping. The space is illuminated in a vibrant blue hue with digital text and graphics displayed on a large screen. Attendees are seen seated at modern tables, engaging in discussions, while others stand and explore the environment. The high-tech ambiance enhances the interactive experience, showcasing Toyota's innovation in digital and environmental advancements.

In today’s business landscape, LED displays and projection systems play a crucial role in marketing and event experiences. But how do you determine which technology best suits your needs? Rather than comparing them as competitors, this article breaks down the strengths and limitations of both LED and projection technology—covering factors such as brightness, contrast, scalability, and cost. Whether you’re looking for a long-term digital signage solution or a portable, immersive display for an event, understanding these key differences will help you make the right choice.

360 Video Projection: How It’s Created And Why It’s Worth Your Time

With 360 video projection, you can create unforgettable immersive experiences that leave a lasting impact. From corporate presentations and trade shows to special events and entertainment, discover how this cutting-edge technology is transforming the way we engage audiences. Explore the equipment, best practices, and endless possibilities of 360 video projection.

LED vs. Projection: Benefits, Drawbacks, and Best Use Cases

Projection mapping display on the Las Vegas Stratosphere, featuring Mastercard and McLaren branding, framed between high-powered projectors at night.

In today’s business landscape, LED displays and projection systems play a crucial role in marketing and event experiences. But how do you determine which technology best suits your needs? Rather than comparing them as competitors, this article breaks down the strengths and limitations of both LED and projection technology—covering factors such as brightness, contrast, scalability, and cost. Whether you’re looking for a long-term digital signage solution or a portable, immersive display for an event, understanding these key differences will help you make the right choice.

Light Up the Holidays with Christmas Projection Mapping

close up teal colored ornaments on a white Christmas tree.

Explore the transformative power of Christmas projection mapping in elevating holiday celebrations, events, and marketing campaigns. This cutting-edge technique turns surfaces into captivating visual canvases, enhancing brand visibility and creating unforgettable experiences, as seen in examples like Coca-Cola’s Madrid event and Nestlé Quality Street’s interactive retail show.

How to Create a Unique Dining Experience With Immersive Technology?

Projection Mapping on Statue of Phoenix

Immersive technology is revolutionizing the dining industry, allowing restaurants to create unforgettable experiences that engage all senses. Discover how innovative eateries are using projection mapping, AR, and VR to transport guests and craft extraordinary culinary journeys that stand out in a competitive market.

Immersive Technology at the Super Bowl

Immersive dome projection featuring Super Bowl LIV content at Atlanta Dome, creating an engaging viewing experience with projection mapping.

Immersive technology is sparking a renaissance in sports entertainment, with the Super Bowl at the forefront of this transformation. This article explores how cutting-edge innovations like projection mapping, virtual reality, augmented reality, and drone shows are revolutionizing the fan experience both in stadiums and at home.

Projection Mapping in New York City

Projection mapping transforms New York City’s urban landscape, turning buildings into dynamic canvases. This technology enhances advertising, art, and cultural events, creating immersive experiences. From Times Square to the Empire State Building, it’s reshaping how the city engages with residents and visitors, blending digital content with physical spaces.

6 Creative Ways to Immersify Your Home With Technology

Transform your home into an immersive experience with the latest technology. Explore six creative ways to integrate smart home automation, mood lighting, interactive decor, smart appliances, multi-sensory elements, and home theater systems to make your living space more efficient, engaging, and interactive. Discover how to elevate your home environment with innovative tech solutions.

Guerrilla Projection Mapping & the Law: What Advertisers Should Know

Guerrilla projection mapping pushes the boundaries of advertising, transforming ordinary surfaces into captivating visual displays. Discover the legal implications of this innovative technique and learn how to create compelling campaigns that comply with regulations while leaving a lasting impression on your audience.