Bitmain logo in white with a subtle shadow effect on a transparent background, representing the global leader in cryptocurrency mining hardware and blockchain solutions.
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BITMAIN at Fontainebleau for WDMS Cryptocurrency Trade Show

Immersive Trade Show Technology - Where Innovation Meets Digital Mining

At the World Digital Mining Summit 2024, we enhanced BITMAIN’s presence at the Fontainebleau Las Vegas with an engaging immersive experience that refreshed the traditional tradeshow format. Our multi-faceted installation showcased BITMAIN’s advanced mining technology through five distinct interactive environments, creating an effective blend of industrial innovation and digital presentation.

Through strategic use of immersive technology, our team created five interactive environments that invited visitors to explore the future of cryptocurrency mining:

1. Projection Mapped ANTMINER Display

Using four Optoma projectors, we created a precision-mapped display that brought BITMAIN’s mining machine to life, visualizing its internal processes through dynamic projection content on both the machine and its display platform.

Close-up of a Bitmain Antminer mining rig displayed at the WDMS Cryptocurrency Trade Show, illuminated with high-tech projection mapping for an immersive visual effect.
Two attendees interact with dynamic projection mapping at the Bitmain WDMS Cryptocurrency Trade Show, featuring an immersive digital circuit board display.

2. Interactive Motion Wall

Our dual Barco projector installation, powered by Notch software, created an interactive wall that responded to visitors’ movements, generating real-time visual effects that engaged guests with the BITMAIN brand.

3. 10-Foot Geodesic Projection Dome

Using four carefully positioned projectors, our 10ft projection dome featured custom visuals created by our in-house 3D animation team, delivering a seamless, immersive storytelling environment that showcased BITMAIN’s technology.

Attendees posing in front of a 10ft geodesic projection dome at the WDMS Cryptocurrency Trade Show, featuring immersive digital landscapes and interactive display technology.
3D holographic display at the Bitmain trade show booth during the WDMS Cryptocurrency Trade Show, showcasing an animated futuristic character with a glowing energy ring, powered by custom Holofan technology.

4. Holographic Fans Display

Our team integrated six holographic fans into custom-fabricated display enclosures, producing striking 3D visuals that appeared to float in space, adding another dimension to BITMAIN’s brand presence.

5. 360-Degree Photo Booth Experience

A specialized rotating camera platform allowed guests to connect their phones and create stunning 360-degree spinning videos, turning their WDMS visit into shareable social media content.

Smiling woman at the Bitmain 360-degree photo booth during the WDMS Cryptocurrency Trade Show, holding a giant Bitcoin prop. The interactive experience highlights blockchain technology and digital currency innovations.

Technical Innovation Meets Brand Experience

Our custom content creation team developed specialized animations and interactive elements that highlighted BITMAIN’s technological capabilities while creating memorable moments for summit attendees. Each installation was precisely calibrated to showcase different aspects of BITMAIN’s mining ecosystem, creating an engaging journey through the exhibition space.