The City of Light Deserves More Than a Screen
Los Angeles has always been the global capital of visual storytelling. It is where the entertainment industry was built, where brand culture is set, and where audiences have the highest expectations on the planet for what a visual experience can and should be. At Lumen and Forge, we meet that standard with professional projection mapping that transforms buildings, interiors, and custom environments into fully animated, immersive experiences that belong in this city.
Whether you are producing a brand activation during Grammy Week, a large-scale installation at the Los Angeles Convention Center during NBA All-Star Weekend, a product launch in West Hollywood, a film premiere experience along Hollywood Boulevard, or an outdoor activation on the Venice Beach boardwalk, our team brings the creative vision and technical infrastructure to execute at the level LA demands. This is not a city where ordinary gets remembered.
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A Deeper Look Into Animation & Visual Story Telling
A Deeper Look Into
Projection Mapping
Projection Mapping: Turning Any Surface Into a Story
Projection mapping is the practice of projecting precisely calibrated video content onto three-dimensional surfaces, turning buildings, objects, and environments into dynamic visual displays that appear to move, transform, and come alive. Unlike standard projection onto a flat screen, projection mapping software accounts for the exact geometry of whatever surface it is being applied to, so the content wraps perfectly around every edge, angle, and architectural detail.
The result is an experience that cannot be achieved on a screen or a stage. A building facade on the Sunset Strip, the exterior of Crypto.com Arena during awards season, a custom sculptural installation on a studio backlot, the interior of a ballroom at the Los Angeles Convention Center, all of these become living canvases in the hands of a team that knows how to use the technology at its full potential.
Building and Architectural Projection
Object and Product Projection Mapping
Interactive Projection
Room and Environment Mapping
Dome Projection
Why Los Angeles Is One of the World's Premier Projection Mapping Markets
No city on earth has a more relentless demand for original, high-production visual experiences than Los Angeles. The brands activating here during Grammy Week, the Academy Awards, NBA All-Star Weekend, Coachella season, and Los Angeles Fashion Week are competing for the attention of an audience that includes global media, industry insiders, and consumers who have seen everything. Standing out in that environment requires a production format that commands genuine attention, and projection mapping delivers exactly that.
Some of the most compelling opportunities in LA include:
Grammy Week and awards season across Hollywood and Downtown LA: The weeks surrounding the Grammy Awards at Crypto.com Arena, the Academy Awards at the Dolby Theatre, and the Golden Globes at the Beverly Hilton transform Los Angeles into the center of the global entertainment industry. Brand activations during this period are seen by an audience of music executives, celebrities, and media that is simply not assembled in the same way anywhere else in the world, and projection mapping creates the kind of visual presence that holds its own in that company.
NBA All-Star Weekend at the Los Angeles Convention Center and Intuit Dome: NBA All-Star Weekend 2026 brought brands including Jordan Brand, Spotify, AT&T, American Express, and dozens of others to Los Angeles for a multi-day, citywide activation environment. The NBA Crossover fan festival at the Convention Center, along with activations spread across Hollywood, Inglewood, and beyond, creates a sprawling brand landscape where projection mapping stands out as the format that stops foot traffic.
The Los Angeles Convention Center for major conferences and trade shows: One of the largest convention centers in the country, the LACC hosts major national and international events year-round. Large-scale projection mapping within this space transforms standard booth and stage setups into destination-level brand environments.
Hollywood Boulevard, the Sunset Strip, and Ovation Hollywood: The iconic corridors of Hollywood offer building facades, large open plazas, and the kind of global visual recognition that makes a large-scale projection activation genuinely newsworthy.
Venice Beach, Abbot Kinney, and Santa Monica: Los Angeles's coastal neighborhoods host some of the most high-traffic outdoor brand activation environments in the country. Projection mapping in these settings reaches a diverse, culturally engaged audience that is accustomed to experiencing creative work in outdoor and semi-public spaces.
SoFi Stadium, Kia Forum, and Crypto.com Arena corridors: The cluster of world-class entertainment venues in Inglewood, anchored by SoFi Stadium and the Intuit Dome, hosts major concerts, sporting events, and award ceremonies throughout the year. The surrounding areas and venue interiors offer large-scale projection mapping opportunities tied to some of the most high-profile events on the global calendar.
Lumen and Forge in Los Angeles
Lumen and Forge has a direct, proven history in the Los Angeles market. When Nike and Air Jordan needed a projection mapping partner for NBA All-Star Weekend, they chose us, and we delivered a full building projection that generated national attention. We have produced large-scale projection experiences for Toyota, McLaren, Mastercard, Caterpillar, and the Tropicana, where we helped set the world record for the largest video game screen. Our team has over 15 years of experience operating at the level that Los Angeles events demand, and we bring that same standard of production to every LA engagement.
Who We Work With in Los Angeles
The range of clients who come to us for projection mapping in Los Angeles reflects the breadth of industries that converge in this city:
Entertainment studios and production companies: Film premieres, television events, album release experiences, and studio lot activations all benefit from the visual scale and creative ambition that projection mapping delivers.
Music and record labels: Grammy Week, awards season parties, tour kickoffs, and album launch events in Los Angeles are among the highest-profile brand moments in the global music industry. Projection mapping creates visual experiences that match the stature of the music.
Technology and consumer brands: LA's growing tech sector, combined with the city's role as a hub for consumer culture and brand identity, creates constant demand for large-scale, visually sophisticated brand activations that reach both local and global audiences.
Luxury and fashion brands: Los Angeles Fashion Week, flagship store openings on Rodeo Drive, and the city's year-round luxury retail and hospitality event calendar create natural opportunities for projection mapping installations that communicate craft, vision, and creative ambition.
Sports and entertainment properties: With the Lakers, Clippers, Dodgers, Rams, and Chargers all calling Los Angeles home, and with SoFi Stadium and the Intuit Dome drawing global events, the sports and entertainment property landscape in LA is among the richest in the world for immersive brand experience production.
Ready to Make an Impression in Los Angeles?
Los Angeles holds the world's attention more consistently than almost any other city on earth. The brands, studios, and creative teams that activate here during awards season, NBA All-Star Weekend, and the city's other marquee moments are seen by a global audience. Lumen and Forge builds projection mapping experiences that are worthy of that stage.
We start with a conversation about your vision, your venue, and your timeline. From there, we develop a clear, detailed proposal covering exactly what we will create, how it will look, and what it will cost.
Contact us today and tell us about your Los Angeles project.
Frequently Asked Questions: Projection Mapping in Los Angeles
Standard projection displays a flat image on a flat screen or white wall. Projection mapping uses specialized software to warp, align, and calibrate video content so it fits precisely onto any three-dimensional surface, whether that is a building exterior, a custom sculpture, a vehicle, or an entire room. The software accounts for every edge, angle, and curve, so the content appears to belong to the object itself rather than simply being projected onto it. In a city where visual production standards are as high as they are in Los Angeles, that level of precision and polish is not optional.
Yes, and LA's outdoor environments are some of the most compelling settings for large-scale projection work. Key technical variables include ambient light levels, surface brightness, projector throw distance, and the relatively mild Southern California weather. Our team conducts a detailed site survey for every LA project and accounts for all of these factors during pre-production, including the consideration of coastal fog in areas near Venice and Santa Monica, which can affect outdoor projection conditions on certain evenings.
Los Angeles offers an exceptional range of surfaces and spaces. The Los Angeles Convention Center, Crypto.com Arena, the Dolby Theatre, SoFi Stadium, the Natural History Museum, Sony Pictures Studios, the Hollywood Palladium, the Wiltern, and the warehouse and creative spaces of the Arts District and Culver City all present strong projection mapping opportunities. The building facades and outdoor plazas of Hollywood Boulevard, the Sunset Strip, and the Ovation Hollywood complex are particularly compelling for large-scale outdoor activations.
Grammy Week and awards season broadly, NBA All-Star Weekend, the Academy Awards period, Los Angeles Fashion Week, Coachella season, and the year-round slate of film premieres, television events, and brand launches that define the Los Angeles entertainment calendar are all strong contexts for projection mapping activations. These events draw a global audience of media, industry insiders, and culturally engaged consumers who respond to high-production visual experiences in a way that makes projection mapping a particularly well-matched format.
We work closely with our LA clients to navigate the specific permitting requirements of their venue and activation type. Depending on the location, this may involve coordination with the City of Los Angeles Bureau of Street Services, the Los Angeles Department of Recreation and Parks, venue management, or the relevant entertainment district authority. Los Angeles is also a union production market, and we account for all union labor considerations in our production planning. Our team guides you through every step of the process.
Pricing depends on the scale of the surface, the complexity of the content, the duration of the event, equipment requirements, and production staffing. LA-specific considerations including union labor requirements, permitting, and the logistical complexity of producing events in some of the city's most in-demand locations are all accounted for transparently in our proposals. We provide itemized quotes so you know exactly where your budget is going. Contact us for a custom estimate.
For most LA projects, a minimum of 60 to 90 days of lead time is recommended. For activations tied to Grammy Week, NBA All-Star Weekend, the Academy Awards period, or other high-demand calendar moments, earlier engagement is strongly advisable. Los Angeles's busiest event periods create significant competition for venues, permitting windows, union crew availability, and production resources across the city, and earlier planning gives our team the time needed to develop the creative concept and execute without compromise.
Standard projection mapping refers broadly to fitting content accurately to any surface. 3D projection mapping specifically focuses on creating a three-dimensional illusion, designing content so that surfaces appear to physically transform, develop depth, and move toward or away from the viewer. Both techniques are part of what Lumen and Forge delivers, and the appropriate approach is determined by your surface, your creative goals, and your audience. In a market like Los Angeles, the distinction often comes down to how deeply you want the visual illusion to commit.
In addition to projection mapping, we offer dome projection for fully immersive 360-degree spherical experiences, event and project design for end-to-end production planning, and animation and visual storytelling for original content creation. Many of our Los Angeles clients combine projection mapping with one or more of these services into a single integrated production. We are a full-service immersive experience company, and the most memorable work we build in LA is conceived as a cohesive whole from the very first conversation.
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