Transform Salt Lake City Events with World-Class Projection Mapping
Salt Lake City is a place where culture, technology, and creativity converge. From the towering backdrop of the Wasatch Mountains to the pulse of downtown's growing event scene, SLC is a city that knows how to make an impression. At Lumen and Forge, we help brands, venues, and event organizers take that impression to a whole new level with professional projection mapping that turns any surface into a living canvas.
Whether you are planning a corporate event at the Salt Palace Convention Center, a product launch in the Granary District, a concert experience near Vivint Arena, or an outdoor activation along 300 South, our team brings the technology, artistry, and production expertise to make it unforgettable. We are not just a production company. We are a creative force behind some of the most talked-about immersive experiences in the country, and we are ready to bring that same energy to Salt Lake City.
Take A Closer Look
A Deeper Look Into Animation & Visual Story Telling
A Deeper Look Into
Projection Mapping
The Art and Technology Behind Projection Mapping
Projection mapping is the art of projecting precisely calibrated video content onto three-dimensional surfaces, turning ordinary objects, buildings, and environments into dynamic, visually stunning displays. Unlike a flat screen or a standard projector setup, projection mapping software accounts for the exact geometry of whatever surface it is projecting onto. The result is content that wraps perfectly around corners, follows architectural details, and creates the illusion of movement, depth, and transformation where none physically exists.
The technology has evolved dramatically over the past decade. What once required massive infrastructure and significant technical expertise is now accessible, flexible, and deployable at events of all sizes. A warehouse wall in Sugarhouse, the facade of a historic building on Temple Square, a custom-built sculptural installation at a brand activation, all of these can become fully animated, interactive displays in the hands of an experienced team.
Building and Architectural Projection
Object and Product Projection Mapping
Interactive Projection
Room and Environment Mapping
Dome Projection
Why Salt Lake City Is a Perfect Canvas
Salt Lake City has one of the most visually compelling urban environments in the American West. The city's architecture blends historic landmarks with modern development, giving projection mapping artists a rich and varied set of surfaces to work with.
Some of the most exciting possibilities in SLC include:
The Salt Palace Convention Center: One of the largest event venues in the Intermountain West, the Salt Palace hosts national conferences, trade shows, and brand events that draw tens of thousands of attendees. Large-scale projection mapping on its exterior or interior environments can turn a standard event into a landmark experience.
Vivint Arena and the surrounding blocks: As the home of the Utah Jazz and the host of marquee events like the NBA All-Star Weekend, the arena district is already a hub of high-energy entertainment. Projection mapping on adjacent buildings, as Lumen and Forge demonstrated with the Nike and Air Jordan NBA All-Stars activation right next to this very arena, transforms the entire neighborhood.
Temple Square and downtown architecture: The blend of historic stone and modern glass in Salt Lake City's core creates a projection mapping environment unlike anywhere else. The textures, scale, and visibility make it ideal for large public installations or seasonal brand campaigns.
The Granary District and Warehouse District: Salt Lake City's creative and industrial neighborhoods are increasingly home to pop-ups, festivals, and brand experiences. Raw, large-format walls and open outdoor spaces offer maximum creative freedom.
Red Butte Garden and outdoor event spaces: For seasonal events, music festivals like those at Red Butte, or fundraising galas, outdoor projection mapping creates an otherworldly atmosphere that resonates long after the event ends.
Lumen and Forge: Our SLC Credentials
We are not new to Salt Lake City. When Nike and Air Jordan needed a projection mapping partner for the 2023 NBA All-Star Weekend, they chose Lumen and Forge. We projected content across an entire building adjacent to Vivint Arena, reaching thousands of fans and creating a visual spectacle that generated national attention. That project alone speaks to the scale, reliability, and creative ambition we bring to every engagement.
Based in Las Vegas and operating across the country, our team has over 15 years of industry experience and a portfolio that includes activations for brands like Toyota, Caterpillar, McLaren, Mastercard, and the Tropicana, where we helped set the world record for the largest video game screen. Salt Lake City clients benefit from that depth of national-level expertise delivered with the attention and personalization of a dedicated creative partner.
Who We Work With in Salt Lake City
Our Salt Lake City clients come from a wide range of industries, and that diversity is a reflection of how broadly applicable projection mapping has become as a medium.
Corporate and technology companies: Product launches, annual meetings, trade show presentations, and brand activations benefit enormously from the visual impact of large-scale projection.Entertainment and live events: Concerts, festivals, theatrical productions, and sports events use projection mapping to extend the sensory reach of the performance into the surrounding environment.
Hospitality and venues: Hotels, convention centers, and event spaces use projection mapping for seasonal decor, special events, and permanent installations that define the character of their spaces.
Nonprofits and civic organizations: Galas, fundraisers, and public programming benefit from the kind of memorable visual experience that projection mapping delivers, reinforcing mission-driven storytelling in a powerful and engaging way.
Retail and brand marketing: In-store activations, window displays, and pop-up experiences for Utah-based and nationally touring brands use projection mapping to stop foot traffic and create shareable, social-media-worthy moments.
Ready to Light Up Salt Lake City?
Salt Lake City deserves more than a standard stage setup and a standard screen. Whether you are planning something for a few hundred guests or a citywide audience, Lumen and Forge has the experience, the technology, and the creative team to deliver a projection mapping experience that people will be talking about long after the lights come back on.
Our process is straightforward. We start with a conversation about your vision, your venue, and your timeline. From there, we develop a detailed creative and technical proposal that outlines exactly what we will build, how it will look, and what it will cost. There are no surprises, just results.
Contact us today and tell us about your Salt Lake City project.
Frequently Asked Questions: Projection Mapping in Salt Lake City
Standard projection displays a flat image on a flat surface, like a screen or a white wall. Projection mapping uses specialized software to warp, align, and calibrate video content so it fits precisely onto any three-dimensional surface, whether that is a building exterior, a custom sculpture, a vehicle, or an entire room. The software accounts for every angle, curve, and edge of the surface, so the content appears to be part of the object itself rather than simply projected onto it.
Yes, and outdoor environments are some of the most compelling canvases for projection mapping. Salt Lake City's clear skies and low ambient light in certain areas make outdoor projection especially effective. The key variables are surface brightness, ambient light at the event time, and the throw distance from the projectors to the surface. Our team handles all of this during the site survey and pre-production phase, ensuring optimal image quality regardless of the venue.
Almost any venue can accommodate projection mapping, but the best results come from spaces with large, relatively smooth surfaces and the ability to control or work with ambient light. The Salt Palace Convention Center, Vivint Arena and its surrounding buildings, the Grand America Hotel, the Leonardo Museum, and many of the historic and modern buildings in downtown SLC all offer strong projection mapping opportunities. Outdoor festivals, parks, and open-air event spaces are equally viable with the right equipment setup.
For most events, we recommend reaching out at least 60 to 90 days in advance. For large-scale activations, building projections, or events tied to major Salt Lake City occasions like Utah Jazz playoff games, outdoor concerts, or conventions, earlier engagement gives our team more time to develop the creative concept, conduct a site survey, and secure the right equipment. That said, we have worked on shorter timelines when projects allow for it. Contact us and we will be honest about what is achievable within your timeframe.
We work closely with our clients to navigate local permitting requirements. Depending on the nature and location of your activation, permits from Salt Lake City's events office or the Utah Division of Arts and Museums may be required. Our production team has experience coordinating with city officials and venue managers, and we will guide you through every step of the process.
Projection mapping pricing depends on several factors, including the scale of the surface, the complexity of the content, the duration of the event, equipment requirements, and the number of production staff needed on site. Small to mid-scale activations can be achieved at a range that is accessible for corporate events and private gatherings, while large building projections and multi-night installations involve higher investment commensurate with their scope. We provide transparent, itemized proposals so you know exactly where your budget is going. Contact us for a custom quote.
Absolutely. Interactive projection mapping is one of the most exciting applications of the technology. Using motion sensors, cameras, and real-time rendering software, we create projection environments that respond to the movement, gestures, and presence of your guests. This is a particularly powerful tool for brand experiences, museum installations, and trade show activations where engaging individual attendees is the primary goal.
The terms are often used interchangeably, but there is a meaningful distinction. Standard projection mapping refers broadly to the process of fitting content to any surface. 3D projection mapping specifically emphasizes the creation of a three-dimensional illusion on a flat or irregular surface, where the content is designed to create the perception of depth, movement toward and away from the viewer, and physical transformation of the object or surface. Both techniques fall within what Lumen and Forge does, and we use the appropriate approach based on your goals and your environment.
One of our most high-profile Salt Lake City projects was the Nike and Air Jordan building projection during the 2023 NBA All-Star Weekend. We mapped content across a full building adjacent to Vivint Arena, creating a large-scale visual experience that reached thousands of attendees and generated national coverage. This project is a strong example of what is possible in Salt Lake City's urban environment, and it reflects the kind of work we bring to every engagement, regardless of market.
In addition to projection mapping, we offer dome projection for fully immersive spherical experiences, event and project design for end-to-end production planning, and animation and visual storytelling for original content creation. Many of our Salt Lake City projects combine multiple services into a single cohesive production. We are a full-service immersive experience company, and our goal is always to serve as a single trusted partner from the first conversation to the final curtain.
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