Projection Mapping Phoenix, AZ

Projection mapping is the practice of projecting precisely calibrated video content onto three-dimensional surfaces, turning buildings, objects, and environments into dynamic visual displays that appear to move, transform, and come alive. Unlike standard projection onto a flat screen, the software accounts for the exact geometry of whatever surface it is applied to, so the content wraps accurately around every edge, angle, and architectural detail.

The results are experiences that cannot be replicated on a screen or a stage. The bold geometric facades of downtown Phoenix, the warm terracotta and stone of Scottsdale's resort corridor, the raw walls of the Roosevelt Row warehouse district, the dramatic desert sky as a backdrop for outdoor activations, all of these become living canvases in the hands of an experienced team with the right equipment and creative vision.

Phoenix has spent the past decade establishing itself as one of the most capable major event markets in the United States, and the scale of events coming to the Valley reflects that. The Phoenix Convention Center alone offers nearly 900,000 square feet of event space, and the surrounding downtown corridor, anchored by Mortgage Matchup Center and Chase Field, hosts national and international events throughout the year. Add the resort and golf infrastructure of Scottsdale, the open desert terrain that accommodates large outdoor productions, and an event calendar that includes some of the most brand-rich weekends in American sports, and the case for projection mapping in Phoenix becomes clear.

Some of the most compelling opportunities in the Valley include:

NBA All-Star Weekend 2027 at Mortgage Matchup Center and across downtown Phoenix: The 76th NBA All-Star Game is coming to Phoenix in February 2027, marking the city's fourth time hosting the event. As brands from across the sports, entertainment, lifestyle, and technology sectors activate across the city during All-Star Weekend, projection mapping on the buildings surrounding Mortgage Matchup Center, within off-site brand experiences downtown, and on key structures across the Valley creates the kind of visual presence that holds its own in the most competitive activation environment in sports.

The WM Phoenix Open at TPC Scottsdale: Arizona's largest annual sporting event draws over 700,000 attendees across the week and is one of the most brand-active tournament environments on the PGA Tour, with the famous par-3 16th hole playing to a stadium-style crowd every year. Hospitality pavilions, sponsor activations, and off-course brand experiences tied to the tournament benefit significantly from projection mapping, particularly for evening events where the desert landscape and the absence of competing ambient light create ideal conditions for large-scale outdoor projection.

Barrett-Jackson Scottsdale at WestWorld of Scottsdale: One of the world's most celebrated collector car auctions draws automotive enthusiasts, luxury brands, and experiential marketing teams from across the country to WestWorld of Scottsdale each January. The combination of a highly engaged, affluent audience and a large-format venue makes Barrett-Jackson one of the premier projection mapping activation environments in the Southwest.

The Phoenix Convention Center and downtown corporate event corridor: With nearly 900,000 square feet of flexible event space and direct proximity to major hotels, entertainment venues, and Chase Field, the Phoenix Convention Center is the anchor of one of the most active corporate event corridors in the Southwest. Projection mapping within this space or on its surrounding architecture transforms standard conference and trade show environments into landmark brand experiences.

Roosevelt Row Arts District and the Roosevelt corridor: Downtown Phoenix's creative neighborhood, anchored by Roosevelt Row and the Grand Avenue arts district, has become one of the most vibrant and culturally active event environments in the city. The raw warehouse facades, large exterior walls, and the eclectic architectural mix of the corridor make it an ideal canvas for projection mapping activations that want to communicate creative ambition to a local and culturally engaged audience.

Scottsdale's resort corridor and outdoor venues: The JW Marriott Phoenix Desert Ridge, the Arizona Biltmore, the Royal Palms Resort, and the broader Scottsdale resort landscape host some of the most high-profile corporate galas, incentive events, and private experiences in the Southwest. The outdoor terraces, desert garden settings, and dramatic architectural surfaces of these resorts create projection mapping environments unlike anything found in a conventional ballroom or conference center.

Over 15 years of producing large-scale projection mapping and immersive experiences for globally recognized brands gives Lumen and Forge the operational depth that Phoenix's major events demand. 

Our portfolio includes building projections for Nike and Air Jordan at NBA All-Star Weekend, large-scale projection on the Las Vegas Stratosphere for McLaren and Mastercard during Formula 1, a world record video game screen for the Tropicana, and national convention experiences for Toyota. Our team has the experience, the equipment, and the production infrastructure to deliver at the level that Super Bowl, All-Star Weekend, and WM Phoenix Open sponsors expect, and we bring that same standard to every Phoenix engagement regardless of scale.

Phoenix's event ecosystem draws clients from a wide range of industries, and that breadth reflects the Valley's evolution into one of the most versatile major event markets in the American West:

Sports and entertainment brands: NBA All-Star Weekend 2027, the WM Phoenix Open, Barrett-Jackson, NASCAR at Phoenix Raceway, Cactus League Spring Training, and the city's deep roster of college and professional sports events create year-round opportunities for brands to produce large-scale projection mapping activations tied to some of the most high-profile weekends on the national sports calendar.

Automotive and luxury brands: Barrett-Jackson draws the most passionate collector car audience in the world to Scottsdale each January. Projection mapping within or adjacent to the WestWorld of Scottsdale complex creates a format that communicates craftsmanship, heritage, and brand vision to an audience that deeply appreciates all three.

Technology and corporate conference clients: Phoenix's growing technology sector and the Phoenix Convention Center's year-round conference calendar make the city an increasingly important market for technology and enterprise brands producing conference experiences that need to stand out in a competitive convention environment.

Hospitality, resort, and luxury brands: The Scottsdale and greater Phoenix resort corridor is among the most active luxury event markets in the Southwest. Projection mapping at resort venues gives corporate event planners and brand experience teams a production format that transforms an already beautiful setting into something genuinely extraordinary.

Agencies and experiential producers: Creative and production agencies activating in Phoenix during major events partner with Lumen and Forge to deliver the technical capability and creative depth their clients require at All-Star, Phoenix Open, and Super Bowl scale.