Last updated: October 30, 2025

We value your privacy very highly. Please read this Privacy Policy carefully before using the lumenandforge.com website (the “Website”) operated by Lumen and Forge, LLC, a Limited Liability Company formed in Nevada, United States (“us,” “we,” “our”). This Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

Your access to and use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including but not limited to visitors, users, and others who wish to access or use the Website.

By accessing or using the Website, you agree to be bound by this Privacy Policy. If you disagree with any part of the Privacy Policy, then you do not have our permission to access or use the Website.

Information We Collect and How We Use It

We collect any and all information that you enter on this Website or provide to us in any other way. This includes several categories of personal information. For each category listed below, we describe the specific pieces of information we collect, the legal basis for processing that information, where we obtain the information, how we use it, and what happens if we do not have the information.

Identifying Information (Provided by You)

Name, Phone Number, Email Address:

Legal Basis: You have given consent for us to process this information.

Source: This information is submitted directly by you (for example, when you fill out forms on our Website).

How We Use It: We use your name, phone number, and email to enforce our Terms of Service, perform our services, provide customer service, resolve disputes, verify your customer information, and to engage in marketing and advertising (such as sending you promotional emails).

What If Not Provided: If we do not have this information, we will be unable to enforce our Terms of Service with you, perform services for you, provide customer support, resolve any disputes, verify your information, or market and advertise our services to you.

Identifying Information (Collected via Technology)

IP Address and Device Identifiers:

Legal Basis: You have given consent for us to process this information.

Source: We collect this information through tracking technologies such as cookies and tracking pixels, as well as by observing and recording your activities on our Website.

How We Use It: We use your IP address and device identifiers for analytics (to understand how our site is used), counting ad impressions to unique visitors, enforcing our Terms of Service, marketing and advertising, performing our services, protecting against malicious, deceptive, fraudulent, or illegal activity (and prosecuting those responsible for such activities), providing customer service, resolving disputes, verifying your information, and verifying the position and quality of ad impressions.

What If Not Provided: If we cannot collect this information, we will be unable to perform analytics on our website usage, count ad impressions, enforce our Terms of Service, market or advertise to you, perform certain services, guard against fraud or malicious activity, provide customer support, resolve disputes, verify your information, or ensure the proper placement and quality of advertisements.

Internet or Other Electronic Activity

Interactions with Our Website or Application:

Legal Basis: You have given consent for us to process this information.

Source: This information is collected via cookies and tracking pixels by observing your activities on our Website or application.

How We Use It: We use data about your browsing actions and interactions with our site for analytics, counting ad impressions to unique visitors, enforcing our Terms of Service, marketing and advertising, performing services, protecting against malicious or fraudulent activity (and prosecuting those responsible), providing customer service, resolving disputes, verifying customer information, and verifying the position and quality of ad impressions.

What If Not Provided: Without this information, we cannot perform website analytics, count ad impressions, enforce our Terms of Service, market or advertise to you, provide certain services, protect against and address fraudulent or malicious activities, offer customer service, resolve disputes, verify your information, or assess ad performance.

Interactions with Advertisements:

Legal Basis: You have given consent for us to process this information.

Source: We collect information about your interactions with advertisements through cookies and tracking pixels (for example, if you click on or view ads on our site).

How We Use It: Information regarding your engagement with advertisements is used for the same purposes listed above – performing analytics, measuring ad impressions and effectiveness, enforcing our terms, marketing and advertising, providing our services, preventing and addressing fraud or illegal activities, customer service, dispute resolution, verifying information, and ensuring ads are displayed correctly and effectively.

What If Not Provided: If we do not have this information, we will be unable to analyze ad performance, count unique ad impressions, enforce our Terms of Service related to advertising, deliver targeted marketing, carry out certain services related to advertising, safeguard against fraudulent advertising activity, assist you via customer service regarding ads, resolve any advertising-related disputes, verify customer information tied to advertising, or confirm ad positioning and quality.

Note: We are not required by law, court order, or any tribunal to collect any of the above information. Additionally, we may combine or link the personal information that we collect about you (for example, using your provided contact details together with information collected via cookies to better serve you).

With Whom We Share Your Personal Information

We may share your personal information with third parties in certain circumstances. Below we outline which categories of personal information are shared, with whom, and why:

Name, Phone Number, Email Address:

Categories of Third Parties: Content management systems, customer relationship management platforms, data linking platforms, email marketing service providers, email service providers, website hosting providers, and other parties that are necessary to operate the website and our services.

Reason for Sharing: We share this information with these parties in order to manage our interactions and communications with you (for example, through our website platform and CRM) and to market to you, such as sending you emails about our products or services.

IP Address, Device Identifiers, and Usage Data (including information about your interactions with our website and advertisements):

Categories of Third Parties: Advertising networks, content management systems, customer management systems, data analytics providers, data linking platforms, email marketing vendors, email service providers, fraud prevention service vendors, hosting providers, social networks, and other parties that are necessary to operate our website and provide our services.

Reason for Sharing: We share these types of information in order to provide you with advertisements (including targeted ads), to manage and analyze our interactions with you or your interactions with our website, to send you marketing communications (e.g., email newsletters), and to protect against fraud or investigate potential fraud or security issues.

How We Protect Your Information

We have implemented the following measures to safeguard your personal information from unauthorized access or disclosure:

Using SSL or other secure connection technologies when transmitting personal information beyond our internal networks.

Screening and vetting all employees who have access to personal information.

Requiring employees with access to personal data to sign confidentiality agreements.

Maintaining up-to-date software and security safeguards to protect our systems.

Performing regular due diligence and security reviews of the third-party vendors that handle personal information on our behalf.

Sale of Your Information

We do not sell your personal information. We also have not sold your personal information in the past 12 months.

(“Sale” in this context generally means the exchange of personal information for monetary or other valuable consideration. We do not engage in such practices.)

Cookies

A cookie is a small piece of data sent from a website and stored on your device by your web browser. This Website uses cookies to enhance your experience and for the purposes described in this policy (such as analytics and advertising). Please visit our Cookie Policy to learn more about what cookies we collect, why we collect them, and how you can manage your cookie preferences.

Children's Privacy

This Website is intended for use by a general audience and does not offer services to children. We do not knowingly collect personal information from anyone under the age of 18. If a child whom we know to be under 18 sends personal information to us, we will only use that information to respond directly to that child (or their parent or guardian) to inform them that they cannot use this Website and we will subsequently delete that information.

Analytics Programs

This Website uses Google Analytics to collect information about you and your behavior on our site. Google Analytics uses cookies and similar technologies to track and report website traffic. We use the insights from Google Analytics to improve our website and services. If you would like to opt out of Google Analytics tracking, you may install the official Google Analytics Opt-Out Browser Add-on by visiting the Google Analytics opt-out page.

Information Retention

We retain all of the personal information that we collect about you until it is no longer needed to fulfill the purposes for which it was collected or to meet any legal or business obligations. In practice, this means we may keep your information for as long as your account is active, as needed to provide you services, to communicate with you, to comply with our legal obligations, or until you request that we delete it.

Direct Marketing

We may use the information that we collect about you for direct marketing purposes. Direct marketing means we may contact you directly with promotional materials or offers (for example, by email or phone) to sell products or services directly to you, rather than through mass advertising channels. You have the right to opt out of direct marketing at any time. If you prefer not to receive direct marketing communications from us, you may request that we stop by contacting us at marketing@lumenforge.com (or by using the opt-out or “unsubscribe” mechanism provided in our marketing emails).

Your Rights

You have important rights regarding your personal information. All visitors or users of this Website have the following rights with regard to their personal information:

The right to access the personal information that we have collected about you.

The right to say no to the sale of your personal information. (If we were ever to engage in selling personal data, you have the right to opt out. As noted above, we do not sell personal data.)

The right to request that we delete all or some of the personal information that we have collected about you.

The right to ask us to transmit your personal information that we have collected about you to another provider, where technically feasible (this is often called the right to data portability).

The right to request that we amend or correct any of the personal information that we have collected about you if it is inaccurate or outdated.

The right to withdraw your consent to the processing of your personal data at any time (if our processing is based on consent).

The right to request that we restrict the processing of your data. This means you can ask us to limit how we use your personal information, for example, while a complaint or request is being resolved.

The right to lodge a complaint regarding our collection, sharing, or processing of your data with the competent authorities in the proper jurisdiction (such as privacy regulators or data protection authorities).

The right to stop receiving unwanted direct marketing. We will honor any request from you to cease direct marketing communications.

The right to receive the personal information we hold about you in a portable and readily usable format that allows you to transmit this information to another entity (this is another aspect of data portability, ensuring you can obtain and reuse your data for your own purposes across different services).

Exercising Your Rights

You may exercise any of the rights described above by submitting a request to us. To make such a request, please contact us by any of the following methods:

By Email: marketing@lumenforge.com

By Phone: 702-518-9225

By Mail: Attn: Privacy Request – Lumen and Forge, 4625 Polaris Ave. #101, Las Vegas, NV 89103, United States

Online: Via our Contact Us Now page on our Website (please mention that your request is related to privacy or data protection).

Verification: In order to protect your privacy, we will need to verify your identity before processing your request. When you contact us with a request, please be prepared to provide information that allows us to reasonably verify you are the person (or an authorized representative of the person) about whom we collected the personal information. Typically, we will ask you to provide your name and the email address associated with your use of our Website or services. If you do not provide sufficient information for us to verify your identity, we may not be able to fulfill your request.

Response Time: We will respond to most legitimate requests within 30 to 45 days of receiving them, depending on where you reside and the type of request. If we anticipate that a request will take longer to fulfill, we will notify you in writing within the initial 30-45 day window to explain the reason and let you know when you can expect a complete response.

Denial of Requests: In certain cases, we may deny your request if an applicable law provides an exception or if we have a lawful basis to do so. For example, we might refuse a deletion request if retaining the information is required by law or if we need it to complete a transaction you initiated. If we deny any part of your request, we will inform you of the reasons for the denial. We will not discriminate against you for exercising any of your privacy rights.

Accountability and Complaints

We have appointed the following individual to be accountable for our privacy practices and to ensure we comply with this Privacy Policy:

Alex Turney – Marketing Director, Lumen and Forge, LLC

Phone: 702-518-9225

Email: marketing@lumenforge.com

Alex Turney is responsible for overseeing questions and concerns in relation to this Privacy Policy. You may lodge a complaint or raise any concerns about our collection or use of your personal information by contacting Alex Turney using the contact information above. We take all privacy complaints seriously and will respond to your complaint within a reasonable timeframe.

If you are a resident of certain jurisdictions, you may also have the right to escalate your privacy concerns to governmental authorities:

Residents of Quebec (Canada): You may lodge a complaint with the Office of the Privacy Commissioner of Quebec by filling out this form on the Commission's website or by calling 1-888-528-7741.

Residents of Canada (outside Quebec): You may lodge a complaint with the Office of the Privacy Commissioner of Canada by visiting the "File a Privacy Complaint" page on the Commissioner’s website or by calling 1-800-282-1376.

Location of Data Processing

All data processing activities undertaken by us (for example, storing and analyzing your data) take place in the United States. If you are located outside the United States and provide us with information, please be aware that your information will be transferred to, stored in, and processed in the United States. The data protection and privacy laws of the United States may not be as comprehensive as those in your country, but please be assured that we take steps to ensure that your privacy is protected as described in this Privacy Policy.

Third-Party Websites

Our Website may contain links to third-party websites or services that are not operated by us. These hyperlinks are provided for your reference and convenience only. Please be aware that we do not control these third-party websites and are not responsible for their content, privacy practices, or any information they might collect. This Privacy Policy does not apply to your activities on any third-party website. We encourage you to review the privacy policy of every website you visit. Our inclusion of a link to a third-party site does not imply any endorsement of the site or its content by us, or any association with its operators.

Do Not Track

"Do Not Track" (DNT) is a privacy preference that you can set in certain web browsers to signal that you do not want websites to track your online activities. At this time, our Website does not support Do Not Track signals. This means that we do not alter our data collection and usage practices when we detect a DNT signal from your browser. You can enable or disable the Do Not Track feature by adjusting the settings in your web browser, but please note that our site will continue to collect information as described in this Privacy Policy regardless of a DNT signal.

Transferring Data

We primarily operate in the United States. If you are visiting our Website from outside the United States (for example, from Canada or the European Economic Area), be aware that your personal information will be transferred to and processed in the United States. We plan to transfer data to the United States. This means that your information may be processed in a country outside of your home country (for instance, outside of Canada if you are Canadian). Once in the United States, your information may be accessible to U.S. law enforcement and national security authorities under applicable laws. By using our Website or providing us with your information, you consent to this transfer, processing, and storage of your information in the United States. We will take reasonable measures to protect the privacy and security of personal data during these transfers, in accordance with applicable privacy laws and this Privacy Policy.

Changes to this Privacy Policy

We reserve the right to amend or update this Privacy Policy at any time. If we make any material changes to how we collect, use, or share your personal information, we will notify you by updating the "Last updated" date at the top of this Privacy Policy and, if appropriate, provide additional notice (such as adding a statement to our website’s homepage or sending you a notification). We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices. Your continued use of the Website after we make changes to the Privacy Policy signifies your acceptance of those changes.

Questions and Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Email: marketing@lumenforge.com

Phone: 702-518-9225

Mail: Lumen and Forge, LLC – 4625 Polaris Ave. #101, Las Vegas, NV 89103, USA

We will be happy to answer your questions or address any concerns you have regarding this policy or the handling of your personal information. Your privacy is important to us, and we are committed to addressing any issues promptly.