The Stratosphere, an unmistakable needle-like structure that dominates the Las Vegas skyline, standing 1,149 feet (350 meters), was the perfect canvas for this creative and ambitious project. The goal was to create a one of a kind experience that would capture the attention of Super Bowl attendees and spectators from all over the city and world.

To achieve this, our team projected on not one, but two sides of the Stratosphere – the south and east faces. Our team spent weeks developing content, designing and fabricating custom components, and testing video equipment. All while working as a well-oiled machine to ensure a flawless execution. The final result was two large scaffolding rigs with custom weatherproof enclosures designed for the projectors, to keep the equipment safe from the elements. The event ran for 4 nights from 7 pm to 2 am each night.

We employed a total of 63 high-powered projectors, each boasting an impressive 30,000 lumens, to illuminate the Stratosphere with the Don Julio branding. The south side featured 35 projectors and a site 1000 ft away from the strat, while the east side utilized 26 projectors at 650ft. The outcome was an unforgettable display that could be seen from the outskirts of Las Vegas.

The end result was a breathtaking reveal that left viewers in awe. The Stratosphere, now transformed into the iconic 1942 Don Julio tequila bottle, stood tall and proud, dominating the Las Vegas skyline and capturing the attention of everyone in the city.