A SPECTACULAR DOME IN TIMES SQUARE
To create an unforgettable experience, we constructed a 30ft steel geodesic dome in Times Square. This impressive structure served as a portal, inviting visitors to step inside and explore the wonders of the Dominican Republic.
The dome's canvas cover was a work of art in itself, painted by iconic Dominican Republic artists in a special event that celebrated the country's creative spirit. The colorful and intricate designs on the dome's exterior were a testament to the rich artistic heritage of the Dominican Republic.
AUTHENTIC EXPERIENCES AND CAPTIVATING PERFORMANCES
Upon entering the dome, guests were greeted by a lush, tropical environment, complete with the sights, sounds, and scents of the Dominican Republic. The interior of the dome was transformed into a stunning visual representation of the country's diverse landscapes, brought to life by 8 Optoma projectors, each delivering an impressive 9,800 lumens.
Throughout the activation, visitors were treated to a variety of authentic experiences that highlighted the rich culture and traditions of the Dominican Republic. These included:
Cigar rolling demonstrations by skilled artisans
Culinary delights featuring traditional Dominican cuisine, prepared by local artisanal vendors
Captivating performances by talented dancers and musicians
These immersive elements allowed guests to connect with the warmth and hospitality of the Dominican people, creating lasting memories and igniting a desire to visit the country in person. The success of the event was further underscored by the presence of the Minister of Tourism and the President of the Dominican Republic, who both visited the dome and enjoyed the immersive experience firsthand.
SEVERAL DAYS OF JOY AND DISCOVERY
The experiential activation in Times Square spanned several days, allowing countless visitors to immerse themselves in the wonders of the Dominican Republic. The event generated significant buzz and excitement, with people lining up to experience the warmth and beauty of this Caribbean nation in the middle of New York City.
The Ministry of Tourism of the Dominican Republic was thrilled with the success of the activation, which showcased the country's rich culture and breathtaking landscapes to a wide audience. The event served as a powerful tool for promoting tourism and fostering a deeper appreciation for the Dominican Republic among potential visitors.
