The Jeep Dome at the 2018 and 2019 Winter X-Games was a truly sensational experience. Lumen and Forge built an augmented reality dome that simulated riding off-road in a Jeep Wrangler Rubicon. In collaboration with Inspira Marketing and the Astronaut’s Guild, we built a custom 4D immersive theater from the ground up.
WHAT WE DID
For two consecutive years, our team at Lumen & Forge brought the sensation of riding in Jeep Wrangler Rubicon to life. First, we built a 30′ geodesic projection dome to house our state-of-the-art projection technology. After setting up the projection rig, we filled the dome with 18 authentic motion-activated and heated leather seats. We then utilized scents, sounds and sensations to compliment the pristine 360 visuals. Continue reading below about this incredible 4D immersive theater and how we actualized Jeep’s vision.
HOW WE BROUGHT JEEP'S VISION TO LIFE
We created a custom solution that would seamlessly integrate all of the 4D immersive theater FX systems. Moreover, we made sure to design our interior in such a way that our projection rig was hidden from the guests’ view. Visitors could then experience the technology without seeing it, making the simulation all the more entrancing.
The projection rig itself consisted of ten 5K lumen HD laser projectors blended and warped together. We then leveraged a patented auto-alignment system to create a seamless, pixel-perfect, 4K UHD spherical screen. Next, a hi-fi 5.1 studio-grade Adam audio AX3 sound system ensured that every splat of mud and crunch of snow was heard over the roar of the engine. We also added two scent boxes and four FX fans, buffeting guests with wind FX and fresh scents of pine and cedar as the top of the Jeep came down.
Guests were buffeted with wind FX and fresh scents of pine and cedar as the top of the Jeep came down.
With regards to the visuals, we worked with Jeep for months before the event to create a realistic 3D model of their off-road video content. Finally, our Lumen & Forge Dome Master server tied our projection solution together flawlessly. The immersive experience left nearly 5000 guests awestruck over the course of the two annual X-Games events.