TURN ANY SURFACE INTO A MOVING CANVAS
What is projection mapping?
3D PROJECTION MAPPING
Traditional video mapping involves projecting content onto a flat surface, where 3D projection mapping can be used to transform any 3D shape into a lifelike display. For example, let’s take a simple white cube. With traditional video mapping, we would project onto the sides separately, using a different projector for each surface of the cube. However, with 3D projection mapping, we would use or create custom content specifically tailored to fit the cube. This would allow us to put unique, optical illusions within the cube, such as adding a spinning ball of fire inside of it, or making the cube look as if it is melting or crumbling away.
If you imagine this on a larger scale, such as with 3D building projection – we could make the building appear to change materials, have it look as if it is on fire, give audiences a peek inside the building’s walls and so forth. With 3D projection mapping, the visual possibilities are limitless. From realistic animations and video to abstract projections to entire story driven scenes, projection mapping is a canvas for your imagination. The art of projection mapping accentuates real life through video, taking a benign object and making it look however you want.
HOW DID PROJECTION MAPPING COME ABOUT?
PROJECTION MAPPING USES AND INSPIRATION
A building projection on a storefront, with mapped visuals enhancing products in the window display.
A car show, with vehicles changing colors or wraps with the optical illusion of a holographic effect projected on the vehicle. With 3D projection mapping, we could even add passengers to the vehicle, simulating a family enjoying a country ride while beautiful passing landscapes can be seen through the windows.
An interactive gallery, with 3D mapping art, we can create the illusion that statues react to guests’ movement. For example, we could program the statue to react to guests as they wave, triggering a wink and a smile and even activating a vocal response to the guest.
A cinematic projection mapped time-lapse of a building under construction. Using 3D projection mapping, we could simulate the building being built in high-speed right before your eyes.
HOW IS PROJECTION MAPPING DONE?
GRID MAPPING A PAINTED MURAL
GRID MAPPING AN INTERACTIVE MURAL
Then, we edge-blended the map, softening the inner edges of the two projections. This process creates a gradual fade between images – flawlessly stitching them together and making any overlap unnoticeable.
The most meticulous part of the process involved going into the mapping software and calibrating specific grid points. During this crucial process, we aligned the projected content with the physical mural itself. This involved selecting dozens of points across the grid and adjusting them pixel by pixel.
Once everything was properly gridded and we had an impeccably calibrated image, we were ready to test our content and see the mural in action.
OUR PROJECITON MAPPING SERVICES