To put it simply, projection mapping is the art of mapping video content onto any shape or surface. The art lies in lining up the imagery without distortion to enhance the objects they are beamed onto. It gives the audience the feeling that the images are real and right in front of them.
With video mapping technology, everyday objects from mannequins to skyscrapers can be transformed into an illusionary wonder. Any space can be turned into an awe-inspiring fantasyworld.
Using a combination of a playback device, projector and a projector surface, we can take a base object, map the projection onto it, and transform it into a multidimensional video screen.
Projection rooms transform entire spaces into immersive digital environments through seamless 360-degree projection mapping. By covering walls, ceilings, and floors with perfectly aligned projections, these installations create fully encompassing experiences where viewers feel transported into another world. This technology excels in creating interactive spaces for museums, retail environments, art installations, and entertainment venues. Projection rooms can simulate environments, tell stories, or create abstract artistic experiences that surround and engage visitors from every angle. From immersive restaurant experiences to 360-degree corporate showrooms, projection rooms offer endless possibilities for creating memorable, multi-sensory experiences.
Object projection mapping is one of our team’s specialties, where we apply our innovative technology to transform three-dimensional objects into captivating visual displays. The process requires precise calibration using our projectors to cast customized content onto irregularly shaped items—from consumer products and vehicles to furniture and art installations. By carefully mapping the object’s surface geometry, our expert designers are able create pixel-perfect projections that follow every contour, making static objects appear to move, change color, or display intricate patterns.
Many of our clients have successfully used object projection mapping for product launches, museum exhibitions, retail environments, and experiential marketing where objects themselves become the storytelling medium.
Building projection mapping creates an illusion of lights and imagery projected directly onto the surfaces of buildings and other structures. This is achieved using high-powered projectors to cast lighting effects, graphics, and video onto the complex shapes and facades of architectural buildings. Projection mapping transforms these structures into display canvases for advertising campaigns or artistic purposes like public light shows or interactive art installations. One innovative use was by the Lumen & Forge team, who broke the record for the world’s largest video game screen using the facade of the Tropicana casino.
Projection murals are an art form that uses projection mapping to turn ordinary surfaces into dynamic, interactive canvases. By projecting images and videos onto walls, floors, and other surfaces, projection murals can transform any space into a living, breathing work of art. In addition to adding visual interest, projection murals are used to tell stories, convey messages, or create a sense of fun and excitement. Thanks to their versatility and potential for customization, projection murals have become increasingly popular in recent years, popping up in urban spaces worldwide.
Object projection mapping is one of our team’s specialties, where we apply our innovative technology to transform three-dimensional objects into captivating visual displays. The process requires precise calibration using our projectors to cast customized content onto irregularly shaped items—from consumer products and vehicles to furniture and art installations. By carefully mapping the object’s surface geometry, our expert designers are able create pixel-perfect projections that follow every contour, making static objects appear to move, change color, or display intricate patterns.
Many of our clients have successfully used object projection mapping for product launches, museum exhibitions, retail environments, and experiential marketing where objects themselves become the storytelling medium.
Projection murals are an art form that uses projection mapping to turn ordinary surfaces into dynamic, interactive canvases. By projecting images and videos onto walls, floors, and other surfaces, projection murals can transform any space into a living, breathing work of art. In addition to adding visual interest, projection murals are used to tell stories, convey messages, or create a sense of fun and excitement. Thanks to their versatility and potential for customization, projection murals have become increasingly popular in recent years, popping up in urban spaces worldwide.
We projected content for the Nike Air Jordan brand across an entire building next to the Vivint Arena during the 2023 NBA All-Stars game.
Shattered the previous record using state-of-the-art projection to create a colossal, globally streamed gaming spectacle.
Created a cutting-edge showcase featuring interactive exhibits, holographic displays, and immersive projection environments.
We used 30 high-powered Panasonic projectors to project on the Stratosphere for McLaren x Mastercard during Forumula 1.
Large-scale projection mapping at Mandalay Bay Convention Center for Toyota at their National Toyota Dealer Meeting.
At Nat Geo's Beneath the Blue immersive exhibit, we used 360 projection to bring the multi-sensory experience of being underwater to life.
Projection mapping is an innovative display technology that allows us to project dynamic visual content onto various surfaces, including buildings, stages, and three-dimensional objects. Using specialized software, we align 3D content precisely to the surface, creating immersive optical illusions that captivate audiences.
The Process:
Projection mapping is incredibly versatile and can transform almost any surface into a dynamic visual display. It can be applied to a wide range of environments, including:
For 360-degree video projections, specialized mapping techniques allow seamless visuals to wrap around entire environments. Whether on spherical domes or full-room interiors, this technology surrounds viewers with content from all angles, delivering a truly immersive experience.
Standard projection mapping is designed for flat surfaces or simple shapes, aligning video content to a fixed plane.
3D projection mapping, on the other hand, involves mapping content onto complex, three-dimensional objects, adjusting for depth, perspective, and texture to create ultra-realistic optical illusions.
Projection mapping is the process of projecting visuals onto any surface, including flat walls, 3D objects, and buildings.
360-degree projection, on the other hand, fully surrounds an audience in an immersive environment, often using domes or enclosed rooms. This creates a seamless visual experience without the need for VR headset
