Object Projection Mapping for Products and Displays

Object projection mapping lets us turn a physical product into part of the visual experience. Instead of projecting images onto a flat screen behind it, we map the content to the object's actual shape, using its contours, edges, and surfaces to create visuals that feel like they belong there.

We work with brands, agencies and event teams that need a single item to carry a launch, a booth or a display. Tell us what you're displaying and what you want to achieve, and let's talk about how we can bring it to life.

Mapping onto an object means the projection follows the item's geometry instead of a flat rectangle. On our projects, careful mapping of the surface lets static objects appear to move, change color or display intricate patterns, on anything from consumer products to furniture and art installations.

What defines the work is fit. Because every item is irregular, the content has to be custom made for that one object. Photogrammetry can give us an accurate 3D model of the surface before content production begins, so the animation is built to the real shape rather than an estimate.

• Surface capture. We measure the object and, where the shape calls for it, use photogrammetry so the model matches the real item.
• Content built around your product. We build visuals that wrap around your object and emphasize its features rather than repurposing existing assets.
• A surface to project on. We can work with the object you already have or fabricate a new one from scratch.
• Projectors and playback. We set brightness targets, throw distances and power loads during planning, then run playback through tools such as MadMapper and Disguise.
• Booth and launch builds. On a show floor, we can wrap a hero piece in synced motion graphics on 3D-tracked geometry, looped or on demand, as part of our trade show technology.

Scale and surface are what change most from one object to the next.

Small products such as packaging, footwear or a bottle put every edge of the alignment on show. They reward an accurate model and a dark or dimmable room.

Props and display pieces give the content more room to travel. Custom content can be mapped to surfaces such as a mannequin, or to a stand we build for the purpose.

Equipment and machinery suit trade shows and conferences, where a mapped machine can show what happens inside it without anyone opening a panel.

Decor counts too. Greenery, furniture and set pieces can all carry projection when the room is planned around them.

Vehicles, cakes, sculptures and tabletops follow the same method with constraints of their own, so we plan each of them on its own terms.

• BITMAIN at WDMS 2024: At the World Digital Mining Summit 2024 in the Fontainebleau Las Vegas, we used four Optoma projectors to map BITMAIN's mining machine and its display platform, visualizing the machine's internal processes.
• Urban Seed Foundation dining experience: For this dining event at the Palms Casino in Las Vegas, we projected across walls, floors and entrances and custom-mapped the topiaries.

You can see more of our mapping work on our projects page.

Tell us what the object is, roughly how big it is, where it will be shown and when. We will come back with how we would capture it, light it and build content around it. For the wider range of surfaces we map, see our projection mapping services, or get in touch with our team to start.