An Immersive Selfie Experience Guests Want to Share

Most event photos are taken in front of a backdrop. An immersive selfie experience puts guests inside the picture, using projection, camera technology and digital content to create a scene that exists for that moment. The result is a photo or video that captures more than who was there. It captures the experience itself.

We build photo and video moments into projection installations for brands, venues and event producers. If you have an activation in mind, tell us about the space and who will be stepping into the shot.

In our installations, augmented reality (AR) content often takes the form of camera portals and composite setups. Guests step onto a mark or through a door and are merged live into the scene. Instead of watching the content unfold, they become part of it.

Behind that moment is real-time camera input merged with generated visuals. The audience becomes the content, and the content is always new. Open a door and get composited into a scene, or stand on a mark and see yourself on the moon.

• Camera portals and live composites. Guests step into a generated scene and see themselves become part of it in real time.
• Capture and delivery. We've paired steering-wheel simulators with wind blasters and auto-capture cameras, with souvenir photos emailed to guests.
• Instant feedback. Interactive animations respond to guests' movements and inputs in real time. Clear cause-and-effect and an immediate visual payoff make participation more engaging.
• Pacing for a queue. We tune timing, feedback and pacing so the experience feels alive, whether someone engages for five seconds or five minutes.
• Your brand in frame. Custom content can include your logos, sponsor names or product visuals. We can also integrate real-time interactivity, such as motion-triggered animations and social media feeds.
• Surfaces guests can drive. We often layer touchscreens, body tracking and infographics onto mapped surfaces, turning them into interactive displays that audiences can drive.

Pop-up domes draw a crowd with a camera ready. Their immersive interiors create opportunities for photo and video moments. Guests can take selfies inside or around the dome and share their experience on social media platforms like Facebook, TikTok and Instagram.

Fan zones and big crowds need one focal point. At human scale, a dome can become the moment within a fan zone that people photograph, share and remember.

Storefronts and brand walls turn passers-by into posters. For product launches and seasonal campaigns, interactive projection gives people something to film and share, extending the storefront experience beyond the physical location.

Private events can get a photo booth with a story. At a wedding, for example, a photo booth can project a couple's history onto a 20-foot wall.

Full projection rooms, ticketed venues, general interactive projection and phone-based AR each have their own pages.

• BITMAIN at the World Digital Mining Summit: At the Fontainebleau Las Vegas in 2024, we created five interactive environments. One featured a rotating camera platform where guests connected their phones and created 360-degree spinning videos, turning their WDMS visit into shareable social media content.
• Capital One Venture Dome: Exhibited at four locations in Denver over six months, the 44-foot geodesic dome used four 25K-lumen projectors and hosted activities including VR ski simulators and 3D photobooths.
• Travis Scott's CactusCon at ComplexCon 2024: Working alongside Grafico and Game Seven, we transformed the Las Vegas Convention Center entrance with three geodesic domes. The centerpiece was a 60-foot dome that became a living, breathing photo album.

Tell us the event, the space, how many guests you expect per hour and what the brand needs to show in every shot. We will come back with how we would build the scene, capture it and get it into guests' hands. For the wider range of surfaces we map, see our projection mapping services, or contact our team to start.