Tourism Projection Mapping for Destinations and Visitor Centers

Travelers remember what they saw after dark. A building that comes alive at night, a dome that brings a whole country into a busy city street, or a visitor center map that lights up region by region gives a place a story people want to share and a reason to come and see it.

We design and build projection experiences for tourism boards, resorts, attractions and visitor centers, from the story and content to the projectors and servers behind them. If you are promoting a destination, tell us about the place and the visitors you want to reach.

Building projection mapping puts lights and imagery directly onto building surfaces, with content mapped to architectural features such as windows, columns and ledges. For a destination, that turns a familiar landmark into a canvas for its own history, landscape and culture.

Scale is the technical point that defines this work. Large facades demand precise planning around throw distance, lens selection, surface material, ambient light and viewing zones, so the picture still reads from the far side of a plaza. Indoors, the same care goes into a visitor center or museum gallery, where the light has to suit the room and the people walking through it.

• The story comes first. For museum and gallery projects, the work starts with a conversation about the story you want to tell. Our in-house team builds the content around it.
• Surveys before content. We measure angles, reflectivity and ambient light levels on site, so the content fits the real surface rather than a drawing.
• Shows that run on their own. For walk-through exhibits, we design content loops that repeat every few minutes, so visitors entering mid-cycle still catch the full narrative.
• Exhibits visitors can control. For interactive exhibits, we integrate sensors or touch points that trigger different content sequences.
• Installations built to stay. Permanent and semi-permanent installations can shift slightly over time due to vibration, thermal changes or structural movement.
• Content you can refresh. Mapped content is modular, allowing you to swap messaging by team, city or sponsor without rebuilding physical structures.

Night shows on buildings give visitors a reason to stay out after dinner. A facade show works best where people already gather and can stand back to take in the whole surface.

Destination roadshows bring the place to the traveler. A dome set up in another city lets people step inside a landscape they have never visited, and Lumen and Forge offers projection dome services across North America and internationally.

Visitor centers and museums suit room-scale work. Projection rooms turn an entire space into an immersive environment with 360-degree projection mapping.

Resorts and hotels use projection to give guests something to discover in the lobby, from a living mural to a seasonal show.

Statues and hillside signs have their own landmark page, citywide light trails sit on our light festivals page, and city anniversaries and commemorations belong on our civic events page.

• 360-degree journey to the Dominican Republic: We built a 30-foot steel geodesic dome in Times Square with a canvas cover painted by Dominican Republic artists. Inside, eight Optoma projectors, each delivering 9,800 lumens, filled the dome with the country's landscapes. Visitors also experienced its sights, sounds and scents, cigar-rolling demonstrations, traditional cuisine, and live dancers and musicians. The Minister of Tourism and the President of the Dominican Republic both visited the dome during the activation, which ran for several days.
• Toro Verde Interactive Museum: As technology partner for Toro Verde Adventure Park in Puerto Rico, we built an interactive environmental museum across three themed areas: Cyber Rainforest, Oceanic Odyssey and Echoes of the Past. Its Beneath & Beyond exhibit is a three-screen topographical 3D island map that loops automatically. Shifting Grounds features an interactive globe projection displayed on a repurposed cable spool and half-dome, with day/night transitions and topographical height mapping.
• Worldmark by Wyndham projection mural: With artist Robert Gomez, we turned a painted mural in the hotel's Anaheim lobby into a permanent projection installation for guests to enjoy year-round. Four projectors were positioned on either side of the wall to create blended visuals.
• Tropicana world record: In 2022, we set the record for the world's largest video game screen on the Tropicana facade in Las Vegas, at 47,397 square feet. The event was live-streamed to tens of thousands of viewers around the globe. The installation used 38 Barco projectors for the projection, with 50 units in total, including spares. We also used photogrammetry to map the building's architecture.

Tell us about the place, the building or room you have in mind, the season and the visitors you want to reach. We will come back with how we would tell the story, light the surface and keep the show running. For the wider range of surfaces we map, see our projection mapping services, or contact our team to start.