Immersive Event Venue Design for Ticketed Attractions

Plenty of spaces have the potential to become attractions: a ballroom, a rooftop, or a hall that once served another purpose. The challenge is turning that space into an experience people will pay to visit and want to come back to. At Mansion 54, Lumen & Forge transformed an existing ballroom into a 360° immersive nightclub for Mastercard's League of Legends All Stars afterparty.

Our work can include both the technical infrastructure and the creative content, as it did for DREAMBOX360. If you have a space in mind, tell us about the venue and how you want to run it.

It starts with how people will use the room. Define capacity, dwell time, brightness expectations, content format, and how guests will experience the space, whether standing, sitting, or moving through it. These decisions drive the room layout, equipment placement, and hardware choices.

Then come the venue realities. Ceiling height, clear floor area, access paths for equipment cases, electrical capacity, HVAC, and egress all shape what is feasible. With the right structure and technical integration, the build can function as a purpose-built venue rather than a temporary installation.

• A walk-through of the space. We assess the venue's layout, the key sightlines and the moments that matter most.
• Layouts that clear approvals. Our layouts get faster approvals from venues, clients and permitting teams, and they become the baseline coordination document for every vendor on site.
• A show that belongs to the room. If you have a brand palette, logo animations or an event theme in mind, we build around it so the show feels native to your venue.
• Guest flow and safety. Plan for clear aisle widths, compliant egress paths, ADA access and defined staff positions for operations and crowd management.
• Playback and equipment. We handle all playback and equipment management so you can focus on operations.

Existing halls and clubs gain a system that works night after night. Projection adapts to the DJ's set, the crowd's mood or a brand activation, which makes it a versatile investment for venues that host diverse events.

Unused spaces can become destinations. Our rooftop domes at Resorts World showed how innovative engineering can transform unused spaces into premium entertainment venues.

Dome venues suit the longest runs. A hard shell dome is the best fit for permanent venues, year-round programming, premium ticketed experiences, long-running residencies and high-throughput attractions.

Projection rooms, touring art shows, audience-inside theater, selfie spaces and fixed installs each have their own pages.

• DREAMBOX360: We partnered with The LINQ Promenade to create this immersive entertainment venue in Las Vegas. Its intimate 35-person capacity lets every visual element and effect be engineered to maximize impact in the space.
• League of Legends All Stars afterparty: At Mansion 54, the main hall was originally the mansion's indoor pool room, and we mapped it with 8 6K lumen 4K projectors. The old pool, now covered with transparent flooring lit from below, sent colorful ripples beneath the dance floor.
• Resorts World rooftop domes: With Cornerstone Collective, Moet Hennessy and Zouk Group, we installed six 13-foot geodesic domes that turned the Rose Rooftop into a luxury winter wonderland with views of the Las Vegas Strip.
• The X Pot: Dining, custom fabrication and immersive tech made The X Pot a sought-out experience on the Las Vegas Strip, and our team continues to provide regularly updated audiovisual content.

Tell us about the space, its size and ceiling height, how many guests you expect at a time and how long you plan to run. We will come back with how we would lay it out, light it and keep it running. For the wider range of surfaces we map, see our projection mapping services, or contact our team to start.