Immersive Projection Room Design for Permanent and Pop-Up Spaces

Step inside, and the room comes to life. Images stretch from floor to ceiling across every wall, surrounding visitors with a fully immersive visual experience. Instead of watching a picture from the outside, they become part of it.

We design the content and the projection system for the room, whether it opens as a permanent venue or runs as a pop-up. If you have a space in mind, tell us about the room and who will walk through it.

An immersive projection room can recreate an environment, tell a story or bring an abstract artistic concept to life. Whatever the direction, the goal is to surround visitors with visuals that make them feel part of the experience.

Coverage is what makes it work. Several projectors share the room, and using multiple projectors avoids shadows in the room. Content is mapped to the geometry of the room, then refined until edges and seams disappear.

• Story and surfaces first. Discovery is where the story, the surfaces and the must-include content are agreed, and where we confirm the space supports projection mapping.
• Real-time scenes. Unreal Engine is the core for real-time work, with TouchDesigner and Notch handling interactive logic and live visuals.
• Pre-rendered scenes. For pre-rendered worlds, artists model and animate in Cinema 4D and Blender, render in Octane Render or Redshift and finish in After Effects.
• Your footage, fitted in. We preserve footage you already have and fit it into the larger canvas without distortion, keeping tone, pacing and mood consistent so the room reads as one world.
• Rooms that react. Motion and depth cameras can supply position, velocity, silhouettes and even bone tracking for the walls to respond to.
• Tuning on site. Real-time workflows let us dial in looks on site, adjust brightness and contrast for ambient conditions and adapt pacing to the room.

Permanent rooms can be venues in their own right. DREAMBOX360 opened in 2024 on The LINQ Promenade as a Las Vegas immersive entertainment venue.

Pop-up rooms are built for a season. Our Wild Child gallery sat inside a pop-up children's museum in the Bay Area and ran for four months in 2019.

Walk-throughs link several spaces into one journey. NFC, RFID or QR codes let each guest's profile carry from one station to the next, so participants move freely through the experience without starting over.

Ticketed touring art shows, audience-inside theater, photo-first selfie rooms and domes each have their own pages.

• DREAMBOX360: We engineered both the technical infrastructure and the creative content, including experiences such as "The Arctic Ghost Ship," "The Weekend Trip" and "Birthday Box." Our MOCAP studio turned live actor performances into the digital narrative for each one, and custom-calibrated lasers and fog systems add to the atmosphere.
• Wild Child Lumens Gallery: Five scenes of interactive content, built in Touch Designer and Cinema 4D, filled several projection mapped rooms with 360 visuals and could be adjusted from a tablet interface.
• League of Legends All Stars afterparty: At Mansion 54 in Las Vegas, a panoramic 360 projection display encased the main hall, and two 4K projectors lit an entrance tunnel made from two 8ft x 18ft projection screens. We edited the source videos into VJ-friendly clips that fit the aspect ratio of the 360 space.
• Toro Verde Interactive Museum: In Puerto Rico, we built an interactive environmental museum across three immersive thematic areas: Cyber Rainforest, Oceanic Odyssey and Echoes of the Past.

Tell us the room size, the ceiling height, whether it is permanent or a pop-up, how long it will run and the story you want visitors to step into. We will come back with how we would build the room and the content inside it. For the wider range of surfaces we map, see our projection mapping services, or contact our team to start.