Landmark Projection Mapping for Monuments, Statues and Signs

Everyone already knows the shape of a landmark. That is what makes it such a strong canvas: when a monument, a statue or a sign on a hillside changes color or starts to move, a whole city notices at once.

We design and run light shows on civic icons for celebrations, anniversaries and brand moments. Our work takes us across the country and beyond, so the landmark does not have to be near our Las Vegas studio. To start with your site and date, talk to our landmark team.

A landmark is rarely a flat wall. Statues have faces and folds, signs sit high on a slope, and towers rise far above the crowd. Landmark projection mapping fits the content to that real shape, then places and tunes the projectors so the image holds from the streets, parks and viewpoints where people will be watching.

The work starts with capture. Freeform shapes are hard to measure with a tape measure, and a scan captures the form in minutes and gives artists something solid to work on. Key features like sculpture faces benefit from higher scan density.

• Site capture. We plan access windows for exterior scans and agree on lift use or drone permissions early, then build a model of the monument.
• Custom content. Our in-house animation team creates custom 3D content built specifically for immersive formats, drawn to the outline of the landmark. Read more about our animation and visual storytelling.
• Projection and brightness. For large civic buildings, we work with projectors in the 30K-50K brightness range and specialty lenses.
• Color matching. When the brief is a team or brand color, we calibrate until the landmark shows that exact shade.
• Show control and monitoring. Content can be processed in advance so a show runs at the press of a button. When a display stays on overnight, we monitor it remotely.
• Live operation. Projection engineers and technicians from our own team set up, align and run every night of the show.

Statues and monuments. These are the most sculptural landmarks. Content follows each fold and edge, so the scan matters most here.

Hillside signs. A sign high on a slope sets the hardest throw of all. Lens choice, brightness and color have to be planned for the distance, and the display often needs watching from afar.

Towers and civic icons. Tall landmarks need several projectors working together, positioned to cover one or more faces without shadows.

For specific landmark types, we’ve built dedicated pages. For towers, hotels and venue facades, see building projection mapping. Heritage sites are covered on historic building projection, and civic structures over water on bridge projection mapping.

• Hollywood Sign for the Dodgers, Los Angeles. When the Los Angeles Dodgers won their 8th World Series championship, we turned the Hollywood Sign's "D" into a blue tribute visible across Los Angeles, using two Panasonic projectors. The system switched on as the team won in New York, and the "D" was featured in national media coverage.
• McLaren x Mastercard on the Stratosphere, Las Vegas. During the 2024 Las Vegas Grand Prix weekend, 28 Panasonic projectors lit the south face of the 1,149-foot landmark for four nights, with a custom 30-second animation of a race car tracing the tower's height.
• St. Marks Clock Tower at The Venetian, Las Vegas. Inside The Venetian Resort, we mapped holiday content onto the clock tower, timed to live music by the Streetmosphere group. One 32k lumen 4K Christie Boxer projector and our custom media server ran the 17-minute show at the press of a button.

Browse all our projects.

Tell us which landmark you have in mind, the dates, and what the moment is for, whether a title win, an anniversary or a launch. We will come back with a plan for capture, content and projection. See our full range of projection mapping services, or contact us to book a call.