Stadium Projection Mapping for Pregame, Halftime and Fan Zones

Game day starts long before tip-off and runs well past the final whistle. With projection, the plaza, the concourse and even the parking lot become part of the event: hype before kickoff, a lift at halftime and a reason to stay after the final whistle.

We create the content, the projection system and the show for sports leagues, sponsors and event organizers. If you have a game or a season in mind, tell us about the venue and the moment you want.

A blank wall can become a countdown clock, a player highlight reel or an interactive game where fans control the visuals. For a pregame show, it might be a 60-second sequence that builds from a blackout to a full-color explosion of team logos and stats.

Timing is what makes it work in a stadium. The visuals are synchronized with the audio system and stage lighting, so a goal celebration can trigger a cascade of mapped light across the fan zone, timed to the roar of the PA system.

• Content made for your team. We write and animate every frame, with no stock footage or generic loops, and match the team's colors, typography and motion style.
• Mapping the surface. We map each surface using photogrammetry or laser scanning so every pixel lands exactly where it should.
• Projectors at stadium scale. A single large installation often uses six to twelve high-lumen projectors, blended together into one image.
• Interactive triggers. Touch sensors, motion detectors and sound-reactive microphones feed the projection software, and motion tracking with real-time rendering lets the visuals respond to fans as they move.
• Live feeds and game events. A media server with real-time playback and live switching can cut to a live broadcast feed or trigger interactive elements based on game events.
• Running the show. We test, calibrate and run the show, whether it's a single night or a multi-day tournament.

Pregame is the build-up. Projection can create a dramatic entrance for your team or a captivating halftime show.

Halftime suits a bit of competition. A halftime activation might be a projected basketball court where fans shoot against a timer, with scores displayed on a leaderboard.

Concourses and plazas are where fans queue and gather. Entry plazas, concourses and tailgate lots draw thousands of people into tight spaces, where every square foot needs to earn its keep.

Outdoor fan zones need brightness and a weather plan. For outdoor fan zones, we use high-brightness projectors capable of overcoming ambient light. They face sun, wind and rain, so we use weather-resistant projectors and enclosures and plan for backup power and cooling.

Fan zone domes act as a natural anchor for the crowd. A dome works for football pregame rallies, basketball fan fests, soccer viewing parties or auto racing pit-row experiences.

Shows on the playing surface itself are covered on our court and ice floor page, and title-win celebrations on our championship celebrations page.

• Nike Air Jordan at the 2023 NBA All-Star Game: With Elite Media Inc., we projected a display of over 40,000 sq ft onto the Radisson Hotel outside the Vivint Arena in Salt Lake City. Over 20 Barco projectors sat on 40 ft of scaffolding, in four custom weather enclosures with climate control.
• The Dome, Miami: AG Entertainment hired us to design, build, produce content for and run the world's largest projection dome, in downtown Miami. Over 3 days it hosted more than 60,000 guests, with twenty-four 18K lumen HD laser projectors covering 40,000 sq ft of screen space. The dome was built as a showcase for the Super Bowl game.
• Don Julio at the Stratosphere: During the Super Bowl in February 2024, we turned the Stratosphere tower in Las Vegas into a Don Julio tequila bottle, with 63 projectors of 30,000 lumens each across two faces, for 4 nights.

Tell us the venue, the surfaces you are thinking about, the game or event dates and the moment you want fans to remember. We will come back with how we would map it, light it and run it. For the wider range of surfaces we map, see our projection mapping services, or contact our team to start.