Las Vegas has always been the ultimate stage for entertainment, from legendary residencies and Cirque du Soleil spectacles to dazzling casino floors. But today, a new frontier is redefining what live entertainment means in the Entertainment Capital of the World: immersive experiences. Driven by technologies like projection mapping, augmented reality, interactive art installations, and 360° projection domes, immersive entertainment is transforming passive audiences into active participants. At the forefront of this revolution is Lumen and Forge, architects of experience, shaping the future of immersive storytelling, one revolutionary project at a time.
Why Immersion Is the New Standard
Immersion doesn’t just impress, it's designed to fundamentally connect with you. Traditional entertainment separates the viewer from the performer and creates a passive viewer out of the consumer. Immersive experiences blur that line, placing the audience inside the story through sensory and interactive engagement. When sight, sound, and space converge with digital interactivity, a memory becomes a moment of transformation.
This shift isn’t just a trend, it’s a new standard. Event producers, brands, and artists now understand that to compete in Las Vegas, they must go beyond spectacle to create full-scale, multi-sensory environments that connect with the consumer on an emotional level.
Chabad of Summerlin’s Chanukah Spectacle
One perfect example of immersive engagement is Lumen and Forge’s projection mapping installation for Chabad of Summerlin. During the annual Chanukah celebration, a standard building façade was transformed into a vibrant storytelling canvas. Using custom visuals and synchronized soundscapes, the experience brought the story of Chanukah to life in a way that captivated both kids and adults alike.
The result wasn’t just a festive display — it was a shared cultural moment wrapped in digital art and community spirit.
Dining Reimagined: The X Pot at The Palazzo
Come enjoy an immersive dining experience in Las Vegas. At The X Pot in The Palazzo, Lumen and Forge designed and developed a 5D culinary experience where food is just the beginning. The dining room features 360° projections, synchronized light shows, spatial sound, and responsive tech that adapts to the 12-course meal.
Guests don’t just eat, they journey through stories. Each course is a narrative, enhanced by visuals and effects that elevate with the rhythm of the evening. This kind of entertainment redefines luxury, merging hospitality with digital storytelling.
Monumental Moments: Projection Mapping at the Stratosphere
Las Vegas is a city of landmarks, and few are more iconic than the Stratosphere Tower. When McLaren and Mastercard wanted to make an unforgettable impact during the Formula 1 festivities, they turned to Lumen and Forge. By executing a large-scale projection mapping activation that turned the entire tower into a beacon of brand storytelling.
The display was visible for miles — brilliant, precise, and impossible to ignore. For guests, it was a jaw-dropping moment. For brands, it was measurable, high-ROI visibility at the center of a global event.
World Records and Global Attention: Tropicana’s Gaming Showcase
In another unforgettable project, Lumen and Forge created the world’s largest video game screen at the Tropicana Las Vegas. Using cutting-edge projection mapping, they smashed the previous world record by over 8,000 square feet, offering a larger-than-life gaming experience right on the casino’s façade.
This wasn't just a world record — it was a glimpse into the future of eSports and gaming as mass entertainment. With thousands of eyes watching from the Strip, Lumen and Forge showed what’s possible when storytelling meets scale.
Live Entertainment Meets Virtual Worlds: League of Legends Afterparty
Partnering with League of Legends and Mastercard, Lumen and Forge transformed an existing venue into a 360° immersive nightclub experience that set a new bar for branded afterparties. With customized 4K projection wrapping the entire venue, synchronized lighting, and elevated interior design, the result was a sensory overload in the best way possible.
This type of event exemplifies what immersive tech can do for live entertainment: extend the event beyond the physical stage and into an all-encompassing reality.
Why Las Vegas Is the Perfect Canvas
Las Vegas isn’t just a city; it’s a living, breathing entertainment ecosystem. Its venues, hotels, and streets offer unmatched potential for immersive installations. Whether it’s rooftop domes with panoramic views, massive indoor arenas, or historic buildings ready to be reimagined, the infrastructure is here. So is the audience: curious, global, and hungry for what’s next.
As the city continues to evolve, immersive technology is not just complementing Las Vegas — it’s becoming essential to its identity.
The Lumen and Forge Difference
- Custom Content Creation: From concept to final frame, our team creates bespoke animations, interactive programming, and cinematic projection content.
- Technical Mastery: We specialize in large-format projection, 360° domes, holograms, and interactive technologies that require flawless execution.
- Strategic Storytelling: We work with you to craft immersive narratives that align with brand messaging, cultural impact, and entertainment value.
Innovation Without Limits
We don’t follow — we forge the path. Every project is a blank canvas, an opportunity to dream bigger, experiment boldly, and create something the world has never seen. Replication is not in our DNA; revolution is.
Passion for the Craft
Art and technology are our lifeblood. We pour our hearts into every detail, fueled by a relentless drive to master our mediums and elevate our work to the extraordinary. Mediocrity is not an option.
The Power of Togetherness
We believe immersion is most profound when it’s shared. Our work is designed to unite people — whether a crowd marveling at a skyscraper transformed or a group enveloped in a dome of light and sound. We create moments where strangers become a community, bound by a collective journey beyond reality.
Fearless Ambition
No challenge is too big, no vision too wild. From turning a building into a towering tequila bottle to engineering groundbreaking experiential environments, we embrace the audacious and thrive on making it real.
Integrity in Imagination
We honor our craft, our clients, and our audiences by delivering experiences that are authentic, impactful, and true to the stories we’re entrusted to tell. Our work doesn’t just dazzle — it resonates.
From festivals to private activations, our goal is to transform audiences from viewers into explorers.
The Future Is Already Here
Immersive experiences are not a novelty; they’re the new expectation. Whether it's elevating a dining experience, bringing a building to life, or crafting moments that merge the physical and digital, immersive technology is changing everything.
And in Las Vegas, where reinvention is a way of life, Lumen and Forge is helping define the next era of live entertainment.
Ready to Create Something Unforgettable?
Let’s design your next immersive experience in Las Vegas. Contact Lumen and Forge to explore the possibilities.