Immersive Showroom Design for Auto, Furniture and Products

A showroom has one job: make people want the thing in front of them. A car on a polished floor or a sofa under spotlights can only say so much. Put projection around and onto the product, and the room can show where the car is going, what sits under the bodywork, or how the same sofa looks in a loft, a cabin and a beach house.

We design projection for showrooms where the real product stays at the center, for automotive brands, furniture and interior companies, and product makers. If you have a space and a product to sell in it, tell us about your showroom.

An immersive showroom uses projection on the walls, floor and the product itself to tell the story a static display cannot. Projection rooms suit 360-degree corporate showrooms, and our team maps irregular three-dimensional surfaces, including vehicles and furniture, after capturing their exact geometry with photogrammetry.

The defining point is that the visitor can drive the visit. We pair the projection with self-guided touch, configurators and physical controls, so people can explore the product at their own pace.

• Projection-mapped product. The real car, chair or device becomes a living canvas, mapped to its exact shape.
• Cutaway exploration. Tap a touchscreen and the object in front of you transforms: wireframes expose internal components, systems animate and cutaways tell the story.
• An X-ray on a track. A monitor on a physical track becomes an X-ray you drag across a car, a product or a scene. It can join a larger wall or stand alone with the actual product behind it.
• Configurators and touch tables. Interactive touch tables, configurators and choose-your-adventure stories teach the product story without a sales pitch, and keep guests engaged for two to five minutes instead of five seconds.
• Leads at the moment of interest. A print can fire when a visitor saves a configuration, and adding email or SMS capture turns that moment into a named lead.
• Reliable show days. For event and pop-up showrooms, servers and configurators come pre-configured with auto-recovery, and we monitor everything remotely during show hours.

Automotive. A vehicle does not have to be cut open to show its engineering. The cutaway and X-ray tools reveal the systems inside while the car stays polished on the floor. Projection directly onto cars has its own page on vehicle projection mapping, and launch-night unveilings on car reveals and auto launches.

Furniture and interiors. Interior design companies can use projection to create a dynamically changing showroom, swapping the room around a piece instead of rebuilding the set.

Product and technology. Tech companies can showcase their latest product and give visitors a hands-on digital preview. Smaller products are covered in detail on object projection mapping.

Projected building models for design pitches are on architectural projection visualization, pre-construction sales suites on immersive real estate sales centers, and retail atriums on immersive shopping mall experiences.

• Toyota Dealer Meeting at Mandalay Bay, Las Vegas. We turned a convention hall into an immersive 360° showcase for the newest Toyota vehicles with 18 edge-blended 4K projectors: six Panasonic PT-RQ22KU units on the curved front wall and twelve Barco UDX-4K32 units on the surrounding walls. The display areas gave room for a full showcase of new vehicle features and technology.

See all our projects.

Send us a floor plan, the products you want to feature and how visitors move through the space today. We will come back with where projection and interaction belong and what each zone should show. See every surface we map on our projection mapping services page, or contact our team to begin.