Pop-Up Projection Mapping for Branded and Immersive Pop-Ups

A pop-up has to make its case fast. It appears in a parking lot, a plaza or an empty storefront, it runs for a weekend or a season, and then it is gone. In that window it has to pull people in off the street and give them something worth telling a friend about.

We build projection pop-ups for brands, agencies and experiential marketing teams: self-contained domes, transformed rooms and outdoor spaces wrapped in light. If you have a campaign, a location and a run of dates, tell us about your pop-up.

Pop-up projection mapping turns a structure that did not exist last week into a branded world, then packs it down when the run ends. Most of our pop-ups start with a dome. Our geodesic domes are built with a strong steel geodesic frame, covered with a water and light proof vinyl skin, and are well suited from 10' up to 120'. They can be installed anywhere from a few hours to a couple days, depending on the size, and their applications range from corporate experiential pop-ups to trade shows and immersive theaters.

The outside of the pop-up matters as much as the inside. On our inflatable domes, the interior projection surface is one continuous canvas for immersive content, while the exterior can be customized with branding or thematic elements, so the structure works as a billboard before anyone steps in.

• The structure. Geodesic and inflatable domes sized to the site and the crowd, from an intimate space to a large venue.
• Everything around it. A dome event needs anchoring and ballasting, decking, flooring, heating, cooling, power generation, installation and more, and we offer turn-key solutions so the venue has everything it needs.
• Engineering for approvals. Our in-house team develops structural calculations, load analyses, and stamped drawings tailored to each dome's size, shape, and venue, ensuring it meets wind, snow, and local code requirements.
• 360 content and sound. Projection, lighting and sound are designed together, so the space feels like one world instead of a tent with a screen.
• Activity programming. The environment can change through the day for talks, classes and interactive moments.
• Storefront and in-store pop-ups. Retail projection mapping lets stores create animated product displays, window installations, and in-store experiences without any permanent construction.

Branded domes. A dome is the most complete pop-up: it controls light, sound and the visitor's path, and it can be placed where the audience already is, outside an arena or in a city plaza. Full 360 rooms inside existing buildings are covered on immersive projection rooms.

Rooms and storefronts. An empty shop or a hotel ballroom can become a pop-up for a few days without construction. Store and venue launches have their own page on grand opening projection mapping, and shareable photo set-ups on immersive selfie experiences.

Outdoor pop-ups. Alleys, courtyards and gardens become venues once the walls and greenery carry the projection. Tent-based events are on tent projection mapping.

Pop-ups that move from city to city are covered on mobile projection mapping, one-night setups on event projection mapping, building-scale campaigns on projection mapping advertising, and gear-only hires on projection mapping equipment rental.

• Capital One Venture dome, Denver, winter 2018-2019. With Publicis Hawkeye, 360 Labs and Pacific Domes, we projection mapped a 44ft geodesic dome and designed its lighting and sound, and the dome was exhibited at four locations in Denver over six months. Four 25K lumen projectors and our custom Domemaster server carried 360° scenes of mountains, ski slopes and underwater worlds. The dome hosted yoga classes, athlete speeches, VR ski simulators and 3D photobooths, and our team adapted the environment for each scheduled activity.
• HP's human connection experience, Toronto. HP brought us to Toronto for an immersive awareness experience about using technology to capture real moments rather than replace them, built as several interactive zones where visitors engaged with both digital and physical elements.
• Picnic in the Alley, Las Vegas. For a Dress for Success fundraiser, we installed 13 projectors powered by four media servers to cover thousands of square feet of walls and foliage, bringing movement and color to an outdoor event space.

See all our projects.

Send us the location, the dates, the expected daily visitors and what you want people to do inside. We will come back with the structure, the content and the support each site needs. See every surface we map on our projection mapping services page, or contact our team to begin.