360° Video Projection: How It’s Created and Why It’s Worth Your Time

The world of video projection is entering new, immersive heights. Using unique mapping technologies, 360 video projection has become the latest buzzword in entertainment and events. But what exactly is it? And why is it revolutionizing entertainment, communication, and education? Get ready to enter the world of immersive 360 projection as we explore how it’s created and why. We’ll also take a look at how understanding these components can help you create stunning visuals for events, exhibitions, or just plain fun!

Super Bowl Streaming Event in Atlanta

Video on Demand... High Demand

If there’s one thing we can say about our tech advancements, it’s that it has changed audio-visual media. Where a mere two decades ago, our media experiences consisted of sitting in front of a television set or radio. We consumed our content through one channel at a scheduled time. Now, with interactive advancements, we have virtually everything we want, when we want it. This has resulted in an influx of information and media being thrown at consumers. Now, creating an impactful media experience is a constant challenge of surmounting a perpetually-raising bar driven by fast-paced change and the need to stay relevant.

On the cutting edge of these technological advancements in media are spherical projections or 360 video projection. This includes anything from 360 projection-mapped rooms, projections on irregularly shaped objects or spaces, to spherically shaped projection domes. For those who are serious about making their messaging memorable, spherical projections on a 360 degree projection screen are the standout means in a world surrounded by screens. Let’s look over the basic of video projection.

National Geographic Underwater 360 Museum

How Does 360 Video Projection Work?

You may be asking yourself, how does 360 video production work? When you think of a planetarium, you picture a large dome with a projection that creates a stunning illusion of looking at the sky. This is the basic principle behind 360 video projection. Using a projection kit with multiple projectors (or a single 360 projector) and high quality content, projections in 360 can provide the illusion of being surrounded by anything.

Live-action videos used for this type of projection are shot with specialized camera rigs that capture high-quality images from all directions. On the other hand, animated content requires heavy software use and lots of computer power to produce the quality of content required for this effect.

The spherical projection is created using multiple projectors blended together to create a cohesive picture from the audience’s perspective. The angles and positions of each projector are carefully calculated to avoid warping or distortion while creating an immersive experience for viewers that resembles reality. Advanced projection mapping techniques can then be used to incorporate any 3D objects or irregular surfaces into the illusion.

people doing yoga under a 360 projection with images of trees

Yoga under 360 Projections at the Capital One Venture Dome

What Equipment is Required for 360 Degree Video Projection?

360 degree video projection requires a more specialized projection system than many other types of video projects. To capture 360 degree content you will need a camera array that can shoot in 360 degrees. This is often a multi-camera rig designed to capture an omnidirectional view of an environment. There are also a variety of software programs and platforms available to edit, combine, and render the footage into the required format for projection. To project in 360 degrees, multiple projectors or one projector with a 360 lens is needed to ensure a seamless visual experience. Other types of equipment may include additional lighting, content provider (source/computer/server) stands or tripods, and audio recording/playback hardware to ensure an immersive experience for viewers.

360 video projection at the super bowl event for the worlds largest projection dome

L&F Projection Dome for the Superbowl Streaming Event

How Does 360 Video Projection Differ from Traditional Projection?

Unlike traditional projection, 360 video projection immerses viewers in the content like never before by surrounding them in the visual entertainment. By projecting onto curved screens or entire rooms and carefully positioning projectors at various angles, 360 video projection transforms an ordinary theater space into an environment of exploration and adventure. Instead of merely observing visuals on traditional flat video displays, viewers can now experience new worlds with vivid three-dimensional images that wrap around both the floor and ceiling.

360 Video Projection in a Restaurant - X Pot Las Vegas

360 Degree video Projections at Immersive Restaurant - The X Pot in Las Vegas

360 Immersive Projection: Why Is It Worth Your Time?

Projection mapping in 360 degrees is a truly immersive experience like no other. It is becoming increasingly popular as a form of advertisement and entertainment as it allows viewers to explore and truly engage with the content on display. Each viewer has their own unique vantage point, meaning everyone gets a personalized experience with something new to discover each time. It is also extremely versatile in its applications. It can be used for communication, education, or marketing purposes and can be deployed almost anywhere. Furthermore, this tool keeps up with evolving technologies, so you can be certain that it will remain current and popular long into the future.

Can 360 Video Projection Be Used for Events and Shows?

Yes! 360 video projection can be used for almost any type of event or show. It’s great that 360 projection can be used for various purposes and is suited for practically any industry or event type.

Corporate Presentations: An increasing number of companies are using immersive spaces for holding corporate conferences for brand or product presentations. Tech companies, in particular, can get the full benefit from spherical projection screens to demonstrate some of the audio and visual capabilities of today’s cutting-edge devices.

Tradeshows: Immersive activations at tradeshows help your business stand out in a room full of endless booths and distractions. Companies that leverage 360 projection mapping and spherical domes at a tradeshow add a visually enticing element to their display, piquing passerby interest. They are also a great way to remove conversation barriers between you and your audience.

Education: Thanks to the increasing availability of advanced technology, projections in 360 aren’t limited to planetariums and museums anymore. Nor is it limited to remaining in a fixed position in a single building. In particular, wildlife scenes can be recreated in stunning clarity with filming that can create a sense of closing distance between the audience and the surrounding nature.

Meditation: The immersion potential of 360 degree visuals can be used for therapeutic purposes. Large meditation sessions can be held using projections of soothing atmospheres reminiscent of gentle forest scenes or rainfalls on water.

Special Events & Parties: As immersive projection technology becomes more portable and accessible, consumers increasingly resort to projection presentations to mark special occasions such as weddings or large dinners.

World's Largest Projection Screen in Atlanta Superbowl Streaming

Front of House at the World's Largest Projection Dome

Are There Any Limitations to 360 Video Projection?

Though 360 video projection provides an immersive and interactive experience for viewers, there are still limitations to take into consideration. This tool is limited to indoor environments, as strong sunlight or unfavorable weather can interfere with the display. As this technology predominately uses digital projectors for its delivery process, specific ceiling heights or surfaces may create issues in projecting a clear full-screen image in some locations. Additionally, because of the unique projection needs, calibrating each system to generate an optimal viewing experience requires additional setup time before the content can be viewed. Despite its drawbacks, 360 video projection still offers an unrivaled way to deliver visual entertainment and immerse viewers in your messaging.

360 Interactive Projections at Wild Child Children's Museum

Wild Child Children's Museum featuring 360 Projections

360 Degree Projection by Lumen and Forge

360 degree video projection delivers immersive experiences beyond any traditional medium. As we've explored, it surrounds attendees in explorable worlds tailored to your vision's needs - whether for information, entertainment, marketing or more.

Our team specializes in leveraging these technologies to create unforgettable projection environments. We handle technical specifications, equipment, custom visuals and more.

Ready to transport your audience with an event, activation, or installation no one will forget? Let our experts guide you through the possibilities.

Contact us today to learn more about our 360 video projection services and how we can help bring your unique vision to vivid reality!!

FAQ

1. Are there any safety considerations when using 360-degree projection?

Yes, like any technology, there are safety considerations with 360-degree projection. These include ensuring proper installation of projectors and screens to prevent falls or accidents, and considering viewer comfort to avoid triggering motion sickness with fast-paced or shaky footage. Moreover, it’s important to note that larger and complex systems will have high-power requirements and it’s essential to adhere to electrical safety and fire prevention guidelines. Always follow manufacturer guidelines for equipment use and setup.

2. Is there a cost difference between 360-degree projection and traditional projection technologies?

There is typically a cost difference between 360-degree projection and traditional projection technologies. Due to the specialized equipment and software required, 360-degree projection can be more expensive. However, the immersive and interactive experience it provides often justifies the investment, particularly for events and installations aiming to deliver a unique, high-impact audience experience.

3. How large are the screens used for 360-degree projection?

The size of 360-degree projection screens can vary widely depending on the specific use case. From smaller domes for intimate immersive experiences to massive installations in planetariums or large event spaces, the projection screen size can be tailored to fit the requirements of the project. The key is to ensure a seamless visual field that provides a complete 360-degree experience.

4. What is the highest resolution available for 360-degree projection displays?

The highest resolution currently available for 360-degree projection displays typically extends up to 4K or 8K. However, it’s crucial to note that the selection of resolution is largely determined by factors like budget and the size of the venue or projection space.

If the projection area is especially large (for example, 300 feet in diameter), a substantial number of projectors may be needed to cover the area adequately and maintain an optimal resolution. Ultimately, the resolution of your 360-degree projection will depend on the size of your space and the balance of pixels per square inch according to the viewing distance. Always consult with a projection expert for advice specific to your project’s requirements

5. Are there any types of content that are incompatible with 360-degree projection?

Most types of content can be adapted for use with 360-degree projection, but it’s important to consider that the format involves a completely surrounding visual field. As such, content should be designed to make full use of this space. Regular flat content may not translate well without modification. For the best results, content should ideally be created with 360-degree viewing in mind.