Immersive Technology: The Fastest Growing Industry in the World
World's Largest Projection Dome at the Miami Super Bowl by Lumen and Forge
Immersive Dome Projection by Lumen and Forge
Immersive Events Are More Popular Than Ever
Atlanta Dome - World's Largest Dome
"For the Love of Winter" by Arc'teryx
Arc’teryx, known as one of the most iconic and renowned outerwear brands, created a multi-media immersive experience for their Winter 2022 collection launch. To bring the “For the Love of Winter” event to life, Arc’teryx collaborated with Moment Factory (Producer, Event Design, Content) ASTOUND Group (Project Management, Fabrication, Execution), and PEAK Technologies (Technical Production). The multisensory experience transported guests in both downtown Vancouver and NYC to the stunning Vancouver Coastal Mountains. The one-of-a-kind interactive event took people on an alpine excursion through projection mapping and sonic dreamscapes, transforming what could have been just another product launch into a breathtaking work of immersive art.
Every five minutes, eight guests began their adventure in a projection-mapped room that simulated a helicopter ride. Embarking on foot after the aerial scene, guests entered the “White Out” room. The all-white room was filled with smoke to simulate blizzardy conditions. Snaking between minimalist trees, you finally exit through a sleeping bag funnel. Entering the next room, guests followed an inclined floor with a projection-mapped trail system modelled after the different trails and fluctuating difficulties of British Columbia’s coastal terrain. After the climb, guests entered “The Ridge,” a room with 260-degree projections simulating a mountain summit and its all-encompassing conditions, including blue skies, sunsets, and a snowstorm where soapy bubbles added a 4D element to the experience. “The Lake” room met guests at the end of their journey, where a LED cube and mirrored floor simulated the feeling of enjoying a campfire apres after a wintery journey. Finally, guests were presented with items in Arc’teryx’s 2022 Winter collection, signalling the end of their adventure.
Arc'teryx Winter 2022 Collection in a Projection Mapped Room
FIFA World Cup Opening Ceremony via FIFA
3D Astronaut Visuals at HOLO via Eric Prydz
FIFA World Cup 2022
The 2022 FIFA World Cup created new technological ways for viewers to connect with the programming, both during the event and at home. In Qatar, Creative Technology Middle East used projection mapping, flown tracking, and rolling stage LED screens for the opening ceremony. The video projection mapping covered the entire pitch using Panasonic PT-RZ31k laser projectors. Other parts of the ceremony included flown LED screens and a custom-built rolling stage. To learn more about the tech behind the opening ceremony, check out AV Magazine’s in-depth article.
Creating TV content that engages fans in an entirely new way is not an easy undertaking. However, FIFA has continuously strived to connect with fans from around the globe. To remain at the forefront of sports broadcasting, FIFA got the viewers closer to the game than ever before by using new technologies and productions that went beyond the norm. Using augmented reality (AR), FIFA offered immersive content to viewers that transformed their living room into a 3D data center, fully immersing viewers in action.
Eric Prydz's "HOLO"
Eric Prydz has long been at the forefront of immersive technology, with over a decade’s worth of experience using AI and 3D effects in his electrifying live shows. His project HOLO continues to set the standard for experiential showmanship, combining audio elements from Eric’s renowned melodic house tracks with awe-inspiring visuals projected onto an oversized screen. Audiences around the world have experienced sheer delight as talented team members worked together to synchronize every beat perfectly with each special effect – truly creating something not just heard but seen unlike anything else out there today.
Rumor has it that HOLO may be returning in 2023.
National Geographic's "Beyond King Tut: The Immersive Experience"
“Beyond King Tut: The Immersive Experience” invites guests on a remarkable journey back in time, shedding light on the mysteries of Egypt’s fabled Valley of the Kings and its most renowned inhabitant – the golden-hued Boy King. With state-of-the-art cinematic storytelling techniques, visitors will unravel secrets wrapped up in mummification practices, meet deities from beyond our realm, and get closer than ever before to Europe’s famous Explorers who deciphered much about royal life thousands of years ago. In an effort to pay heed to global preservation efforts for such treasured artifacts as those found within this sacred tomb upon discovery over 100 years prior–signifying one century since that fateful event—this experience goes far BEYOND bringing history alive through collectables…it reveals mankind’s past firsthand without leaving any archaeological abrasions behind today.
The good news is that you can still experience Beyond King Tut until mid-February, 2023!
Projection Mapping at the Beyond King Tut Immersive Experience via Nat Geo
"World's Largest Video Game Screen" at The Tropicana by Lumen & Forge
L&F | The Tropicana | World's Largest Video Game Screen | Record Breaking Projection
"Klimt: The Immersive Experience" by Exhibition Hub Entertainment and Fever
Projection Mapping of Klimt's Stunning Golden Era Artwork via Klimt: The Immersive Experience
"Army of the Dead - Viva Las Vengeance" by Netflix, Pure Imagination Studios and The Stone Quarry
Now, this is next-level movie marketing. Based on the movie “Army of the Dead” by Zack Snyder, Netflix teamed up with Pure Imagination Studios and The Stone Quarry to create an epic zombie-lovers VR experience. With immersive VR headsets, guests defended a tactical taco truck as it barrels through zombie-infested streets on its way from Vegas. Unfortunately, Viva Las Vengeance isn’t available in 2023.
Protecting the Tactical Taco Truck in VR at Viva Las Vengeance via Army of the Dead VR
As we enter a new year filled with possibilities, we can look back at 2022 and the exciting moments for event organizers and attendees alike thanks to cutting-edge experiences. Immersive events are constantly evolving and becoming more popular as technology advances. These types of events provide unique and unforgettable experiences that everyone should try at least once in their lifetime. Now, add it to your New Year’s Resolution for 2023 to experience one of these awe-inspiring events.
Interested in breaking into the immersive events space? Contact us and learn how you can leverage this impactful technology.
