Beverage Brand Projection Mapping for Spirits, Beer and Wine

A bottle is the most photographed object in any bar. It sits under the same lights as every competitor on the shelf, and it has a few seconds to earn a second look. Projection gives it a stage of its own, whether that stage is a tasting table, a club wall or the side of a tower.

We create projection for spirits, beer, wine and soft drink brands, and for the agencies and hospitality groups that launch them. If you have a bottle, a venue and a date, tell us about your activation.

Beverage brand projection mapping turns the bottle, the bar or the building into a moving version of the label, so the brand is the thing people come to see. Object projection mapping is one of our team's specialties, where we apply our innovative technology to transform three-dimensional objects into captivating visual displays. A blank object becomes a multidimensional video screen, one that curves and moves with the space around it.

Glass and bar lighting are the hard part. In retail settings we design for real retail constraints: ambient light, reflective materials, narrow sightlines, and customer flow. A back bar brings all four at once, so we plan the projection around where guests stand and what the glass reflects before any content is made.

• Bottle and label mapping. Oversized bottle props, sculptures and displays carry the label's art in motion, from the liquid pouring to the botanicals growing around it.
• Brand worlds in custom content. Our animation team builds the visual effects a brand story needs, such as the fire, water and smoke simulations we created for Samuel Adams.
• Tasting moments that respond. Interactive projection mapping allows one to use stimuli, such as movement, touch, or an object, to manipulate the digitally projected content, so lifting a glass or touching a table can change the scene.
• Product stories without the pitch. Interactive touch tables, configurators, and choose-your-adventure stories teach your product story without a sales pitch, which suits a cocktail menu or a distillery story.
• Takeaways and leads. We can trigger a print on a configurator save, a photo capture, or a quiz result, and adding email or SMS capture converts a moment of delight into a named lead.
• Venue builds. Animated product displays, window installations, and in-store experiences need no permanent construction, so a bar or store can host the activation and return to normal after it.

Tastings and dinners. A tasting table is close-up work, where the projection sits under the glass and on the surfaces around it. Tabletop shows are covered on table projection mapping, and full projection-mapped dinners on immersive dining experiences.

Bar and club takeovers. Here the brand takes the room: back bar, walls and dance floor carry one look for the night. Gaming floors and casino bars have their own page on immersive casino experiences.

Launch nights and big moments. A new release or a sponsorship week calls for something visible from across the city. Building-scale shows are on building projection mapping, campaigns on projection mapping advertising, and short-run branded spaces on pop-up projection mapping. Product mapping in depth is on object projection mapping.

• Don Julio 1942 on the Stratosphere, Las Vegas, February 2024. During Super Bowl week we transformed the 1,149-foot tower into the Don Julio 1942 tequila bottle, projecting on the south and east faces. The show ran for 4 nights from 7 pm to 2 am, using 63 high-powered projectors of 30,000 lumens each housed in custom weatherproof enclosures on two scaffolding rigs, and could be seen from the outskirts of Las Vegas. We handled it turnkey, from planning and content creation to onsite operations and final execution.
• Air & Après by Samuel Adams, Sugarloaf Mountain Resort. With MELT Interactive, we turned the slopes into a spectacle of light and color, with visuals timed to riders' tricks and footage composited to align with the jump dimensions.
• Veuve Clicquot winter rooftop at Resorts World, Las Vegas. Working alongside Moet Hennessy and Zouk Group, we installed six 13-foot geodesic domes on the Rose Rooftop as private viewing spaces for the Veuve Clicquot winter experience, with elevated views of the Strip's fireworks on New Year's Eve 2022.

See all our projects.

Send us the venue, the dates, the bottle or range you are featuring and the kind of guest you expect. We will come back with where projection belongs, from the bar to the building, and what each moment should show. See every surface we map on our projection mapping services page, or contact our team to begin.