An Immersive Casino Experience From the Marquee to the VIP Lounge

A casino resort never goes dark. Every sign, screen and fixture is competing for a guest's eye, and the property that wins is the one people stop to watch and then talk about on the way home.

We create projection shows and immersive spaces for casino resorts and the brands that partner with them, from tower-sized facade takeovers to private rooms. If you are planning something for a property, tell us about the space, the dates and the audience.

An immersive casino experience has to hold attention in the brightest setting there is. Casino facades stay bright, so plan for high-output projection and controlled lighting on your surface.

It also has to suit the way guests move. Casino gaming and resort guests move through the property at all hours, and they respond to moments that feel like part of the night rather than an advertisement dropped into it. That means content that rewards a passing glance as much as a long look, and shows that can run on a schedule every night.

• Content built for the property. Our team designs and animates every scene to the exact shape of the building or room, including timed reveals and brand moments.
• Scanning and mapping. We use specialized software and photogrammetry to capture the architecture, so content lands on the building as it really is.
• High-output projector design. We specify, position and blend the projectors the surface needs to read against the lights around it.
• Weather enclosures and rigging. Outdoor builds get custom weatherproof enclosures and scaffolding rigs to keep the equipment safe from the elements.
• Show control and servers. Shows can be processed in advance and run at a press of a button, and our custom servers can drive live, real-time content.
• Site coordination. For street-facing builds we coordinate with local authorities on secured areas, fencing and clear projection paths.

Marquees and towers. The outside of the building is the property's biggest billboard. A facade show can announce a partnership, a big sporting weekend or a holiday, and our Don Julio display on The STRAT could be seen from the outskirts of Las Vegas. The full process for exteriors is on building projection mapping, and paid brand campaigns on projection mapping advertising.

Public spaces and attractions. Inside, projection can turn a walkway, atrium or feature wall into an attraction with content that sits alongside the floor's own lights and screens. For the surfaces themselves, see floor projection mapping and ceiling projection mapping, and for pieces guests can play with, interactive projection mapping.

VIP rooms, restaurants and private events. Smaller rooms suit a fully mapped environment for high-value guests, a gala dinner or a launch. Restaurants have their own page on immersive dining experiences, and hotel towers, pools and lobbies on immersive hotel experiences. A new venue or reopening is covered on grand opening projection mapping.

• Tropicana world record, Las Vegas. In 2022 we turned the Tropicana's facade into the world's largest video game screen, recorded as 47,397 square feet and beating the previous record by over 8,000 square feet. Athletes and celebrities on hand played it live as a multiplayer game, using thirty-eight Barco projectors and our custom FORGE ANVIL server.
• Don Julio on The STRAT, Las Vegas. During Super Bowl week in February 2024, we projected on two sides of the 1,149-foot Stratosphere tower with 63 projectors of 30,000 lumens each, for 4 nights from 7 pm to 2 am.
• McLaren x Mastercard on The STRAT, Las Vegas. For the 2024 Las Vegas Grand Prix, 28 Panasonic projectors carried a custom 30-second animation up the tower's south face across four nights.
• Urban Seed Foundation gala, Palms Casino, Las Vegas. Our immersive dinner wrapped the room in 360 projected walls, floors and entrances, plus custom mapped topiaries.
• The Venetian holiday show, Las Vegas. Inside The Venetian Resort, our holiday show on the St. Marks Clock Tower was timed to live music, and the 17-minute show ran at a press of a button.

See all our projects.

Send us the property, the surface or room, your dates and what the moment should do: draw people in, launch a partner or reward your best guests. We will come back with a concept, a projector plan and a schedule. To see everything we do, visit our projection mapping services page, or talk to our team.