Augmented Reality Projection Mapping for Phones and Live Spaces

The wall is already moving. Then a guest lifts a phone, and something else appears on the screen: a product that turns in the air, a character that steps out of the scene, a code that unlocks a reward. The room stays real, and the phone shows a second layer only that the guest can see.

We create projection-mapped spaces and AR content for brand activations, trade show booths, retail and hospitality. If you want your audience to hold part of the show in their hands, tell us about the space and the audience.

Augmented reality projection mapping pairs two layers. Projection puts moving images on the physical surface for everyone at once. AR content layers digital visuals, such as 3D models, animations, data or effects, onto that real-world environment through a screen, so what a guest sees blends the physical space with generated imagery.

The defining point is the device in the guest's hand. AR content is similar to VR, but audiences use phones or other smart devices instead of goggles, and the physical space stays visible. A guest points a device with a camera at the surface, and the extra layer appears there in real time.

• AR content to match the projection. Our animation and visual storytelling team produces 3D models, animations and effects that belong to the same world as the mapped surface.
• Triggers that start each moment. Guests can scan a badge or QR code to launch a personalized journey, and RFID can unlock AR demos, games, rewards or data capture.
• A takeaway for every guest. A universal QR and randomly generated ID pulls up each guest's configuration, score or image after the experience.
• Product views on demand. AR can show different designs on a product like a shoe or car, or let people change colors, materials or features.
• Games for the crowd. AR scavenger hunts, digital spin wheels or interactive trivia give a booth something to play.
• Modular activations. Our AR activations are modular and built for engagement and lead capture.

Trade show booths. Unlike VR, AR keeps people grounded in the space, which gives booth staff a natural way to connect with attendees over a shared moment.

Storefronts and retail. One of our retail guides points to the pairing of AR with projection mapping as a promising avenue, with customers using smartphones or AR glasses to interact with projected elements. In a well-known retail example, Zara left its windows bare and prompted passers-by to download its AR app and point their phones at the glass.

Restaurants and hospitality. At the table, AR can give diners a closer look at a dish or its ingredients before they order.

Body-tracked projection that reacts without a phone is covered on interactive projection mapping, and floating figures on holographic projection. Shareable photo moments are on immersive selfie experiences, motion seats and effects on 4D immersive theaters, family games on interactive projection play, and product spaces on immersive showrooms.

• Jeep Dome at the Winter X Games. For two consecutive years, we built what the project page calls an augmented reality dome, simulating an off-road ride in a Jeep Wrangler Rubicon.

See all our projects.

Tell us the space, the audience, and what you want each guest to walk away with. We will come back with how the projection and the AR layer work together. See every surface we map on our projection mapping services page, or contact our team to begin.