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Hewlett Packard Experiential Branding

Digital Detox - HP's Human Connection Experience

HP brought us out to Toronto to create an immersive awareness experience bringing light to our social connections and how quality face-time experiences are being overrun by virtual stimuli creating unhealthy substitutes. Lumen & Forge, in partnership with HP, chose to engage the audience by integrating tech solutions to emphasize actual life events by capturing moments to share with friends and family rather than replacing these memories with meaningless virtual distractions.

Beyond the Screen - HP's Human-First Technology

In an age where digital distractions increasingly dominate our social interactions, HP partnered with Lumen & Forge to create a thought-provoking installation in Toronto that challenged visitors to reconsider their relationship with technology. This immersive awareness experience aimed to spotlight how authentic face-to-face connections are being displaced by virtual substitutes, often at the cost of meaningful human interaction.

Through carefully crafted interactive elements, visitors were encouraged to use technology as a tool for capturing and sharing genuine moments with friends and family, instead of letting it become a barrier to authentic experiences.

The installation featured several interactive zones where participants could engage with both digital and physical elements. Each area was thoughtfully designed to demonstrate how technology, when used mindfully, can enhance rather than replace our most meaningful connections.