360 Projection Mapping That Wraps Every Wall of the Room

A screen gives your audience something to look at. A 360 space gives them somewhere to be. Turn around and the image is still there, behind you, beside you and overhead.

We build full-surround projection for brands, venues, exhibits and private events, in ballrooms, convention halls, clubs and purpose-built spaces. If you want a room your guests step into rather than face, tell us about the space.

360 projection mapping wraps one continuous picture around the people in the room. In a room setup, that means projecting on all walls, floors and ceilings of a room to surround viewers. The other main setup is spherical projection, using a curved projection screen and projecting 360 degree content inside a dome.

The defining challenge is the seams. Every wall needs its own projectors, and the image has to cross each corner without a visible line. Projectors along each surface blend where wall meets wall, so content flows around the room. Projection mapping software then calibrates and blends the visuals into a cohesive wrap-around picture, so guests read the space as one world instead of four screens.

Unlike a VR headset, 360 projection lets an entire audience share the experience at the same time. Nobody has to wait for a turn or wear anything.

• Projector layout and lenses. A ring of projectors can cover 360° walls or even an entire dome ceiling. On wraparound rooms, specialty optics reduce shadow risk and keep hardware out of the audience footprint.
• Resolution planning. Resolution depends on the size of your space, the number of projectors required and the pixels per square inch at the viewing distance. We plan it early, because when an image wraps around you, small details become large focal points.
• Blending and calibration. We align the overlaps and match color wall to wall, so the edges disappear. Our guide to blending multiple projectors explains the method.
• 360 content. Footage is captured and rendered in 360 degrees. Live-action shoots run on a multi-camera array, the preferred choice for its superior image quality. Our animation and visual storytelling team builds the animated worlds.
• Show playback and live mixing. Content can run as a timed show or be mixed live by VJs to the music and the mood of the night.

Rooms and halls. Ballrooms, convention halls and event rooms become 360 spaces when every wall carries part of the picture. 4K projection is especially powerful in wraparound or floor-to-ceiling installations, where guests stand close enough to see the detail.

Close viewing. Professional immersive rooms typically use WUXGA or 4K laser projectors in the 10,000 to 20,000 lumen class with interchangeable lenses, well suited to 360 rooms, small domes and bright brand environments where guests walk close to the image.

Content made for the round. Most content can be adapted, but content should ideally be created with 360-degree viewing in mind. A flat video stretched around a room has no front and no back; a 360 piece is composed so every wall has something to show.

Related pages. Domes have their own page on dome projection, and permanent or pop-up attractions are covered by immersive projection rooms. Single-wall pieces sit under projection murals, the surfaces above and below under ceiling projection mapping and floor projection mapping, and city-sized shows under large scale projection mapping. For ticketed formats, see immersive art exhibitions, immersive event venues, 4D and 5D theaters and immersive dining.

• Toyota National Dealer Meeting, Mandalay Bay. For this large-scale 360° trade show projection, six Panasonic PT-RQ22KU 4K projectors lit the curved front wall while twelve Barco UDX-4K32 projectors powered the surrounding walls. Precise edge-blending and color calibration across all surfaces kept the image uniform from every angle.
• League of Legends All Stars afterparty, Las Vegas. At Mansion 54, we set up a panoramic 360 projection display that encased the main hall for MasterCard's afterparty. We used 8 6K lumen 4K projectors, cut the content into VJ-friendly clips that fit the aspect ratio of the 360 space, and our VJs live-mixed it through the night.
• National Geographic, Beneath the Blue. Content production combined 8K spherical live action content with CG rendered animals. The walls were double shot with two projectors on each, angled to greatly reduce shadowing.

See all our projects.

Share the room dimensions, a floor plan, your dates and how many guests will be inside at once. We will come back with a projector layout and a content plan for the full surround. To see everything we do, visit our projection mapping services page, or start a conversation with our team.