An Immersive Lobby Experience for Headquarters and Briefing Centers
An Immersive Lobby Experience for Headquarters and Briefing Centers
Your lobby makes the first argument for your company before anyone says a word. Visitors, candidates and clients read it in the minute between the door and the front desk.
We design projection and interactive installations for corporate headquarters, bank branches and client briefing centers, so that minute tells your story. If you have a space in mind, tell us about the building and who walks through it.
What an immersive lobby experience does for your company
An immersive lobby experience turns an entrance into a working part of your brand. It can show what you make, who you serve and where you are heading, and it can change for a product launch, an investor visit or a company milestone without rebuilding the room.
The defining point is that a lobby is used every day. Unlike a one-night event, it has to look right first thing on a Monday morning and stay easy for your facilities team to run. That shapes every choice we make, from projector placement and brightness to how content is scheduled and updated.
What we handle for a lobby or briefing center
- Brand storytelling and content. Custom animation built around your products, history and data, sized to the exact walls, columns and ceilings of the space.
- Interactive layers. We blend projection mapping, interactive surfaces, sensors, and real-time visuals so the story responds to the people in the room.
- Touch and tracking. Mapped surfaces can be layered with touchscreens, body tracking and infographics, so a host or visitor can drive the presentation.
- Real-time platforms. Our team builds in Unreal, TouchDesigner and Notch, with RFID and skeletal tracking among the technologies we use.
- Multi-projector blending. Several projectors are edge blended into one image across a wide wall or curved surface.
- Long-term alignment. Auto-calibration technology corrects for drift from vibration, thermal changes or structural movement, keeping a permanent install aligned without constant manual recalibration.
Headquarters, bank branches and briefing centers
Corporate headquarters. In Richmond, for example, corporate campuses and Fortune 500 headquarters use immersive work for product launches, shareholder moments and employee events. Room-scale environments and projection domes give a headquarters atrium a centerpiece that scales from a leadership briefing to a full company gathering.
Bank branches and financial firms. A branch lobby needs calm, clear content that builds trust rather than noise. In Dallas, financial services firms host client dinners, investor events and recruiting showcases where a mapped facade or an interactive installation turns a standard venue into a memorable evening without overwhelming the message.
Client briefing centers. A briefing room has one job: help a buyer understand what you do and why it matters. Interactive walls and tables let your team walk a client through a product, a process or a data story at the pace of the conversation.
Related spaces have their own pages. Product display rooms are covered on immersive showrooms, walk-in rooms on immersive projection rooms, touch and motion pieces on interactive projection mapping, and hotel lobbies on immersive hotel experiences. For a broader view of guest journeys, see immersive customer experience, and for property sales suites, immersive real estate sales centers.
Projects that show how we build it
- Worldmark by Wyndham, Anaheim. This permanent projection mural in a hotel lobby uses four projectors, two on either side, edge blended to match a painted mural by artist Robert Gomez.
- Capital One Venture dome, Denver. Over six months in the winter of 2018-2019, we projection mapped a 44ft geodesic dome at four locations, using four 25K lumen projectors and our custom Domemaster server, and designed the lighting and sound.
- HP awareness experience, Toronto. For HP we built an immersive installation with several interactive zones where participants could engage with both digital and physical elements.
- Toyota Dealer Meeting, Mandalay Bay, Las Vegas. Six Panasonic PT-RQ22KU 4K projectors lit the curved front wall and twelve Barco UDX-4K32 projectors powered the surrounding walls, edge blended and color calibrated across every surface.
Lobby experience FAQ
Yes. Permanent installs are built for daily use, and auto-calibration helps keep them aligned over time. Long-term installs are covered on permanent projection installations, and upkeep on auto-calibration and maintenance.
Yes. We have shipped more than 50 interactive installations, using touch tables, body tracking and real-time visuals.
It can. Our interactive work is designed so that every interaction can be a lead, with data capture built into the experience where you want it.
Yes. At Worldmark by Wyndham we aligned custom animation to an existing painted mural. Mural work is covered in depth on projection murals.
Didn’t find what you were looking for?
Our team is happy to walk you through your project and answer anything else
Plan your lobby experience
Send us the building, photos or plans of the lobby or briefing room, who uses it and what you want visitors to understand when they leave. We will come back with a concept, a projector and interaction plan, and a schedule. To see everything we do, visit our projection mapping services page, or talk to our team.
