Immersive Customer Experience, From Arrival to Sharing

Most venues put their one big moment in a single spot and hope people find it. A customer visit has more moments than that: walking in, waiting, looking around, deciding to buy, and telling someone about it afterward. Each one is a chance to show people something they did not expect.

We use projection to design the whole visit, not just one wall, for retailers, restaurants, hotels and brand activations. If you want to rethink how people move through your space, tell us about your venue and your customers.

An immersive customer experience links projection, sound and interaction into one story that unfolds as people move through a space. Projection is well suited to it because content can animate product stories on walls, floors, fixtures and window displays, and campaigns can be refreshed instantly instead of rebuilt.

The technical piece that ties the stages together is the guest profile. NFC, RFID or QR codes let each guest's profile carry across multiple stations, so the screen at the exit can know what someone did at the entrance.

• A journey plan. We map the route through your space first, so every projected moment sits where people naturally pause or turn.
• Installs that fit a working venue. Retail installs are designed around ambient light, reflective materials, narrow sightlines and customer flow, and scheduled around open hours to keep disruption low.
• Linked stations. NFC, RFID or QR triggers carry each guest from one experience to the next.
• Takeaways and lead capture. Digital and printed takeaways trade something worth keeping for an email address, with posters, photo strips and custom prints delivered in seconds and email or SMS hooks into your CRM.
• Content that keeps changing. Projection can be reused with content updates that keep the space fresh, so returning customers see something new.

Arriving. The entrance sets the tone. At Urban Seed's immersive dinner we projected onto the walls, floors and entrances, so the experience began at the door. For hotel and corporate arrivals, see immersive lobbies and briefing centers and hotel and resort experiences.

Waiting. A queue or a waiting room is time people would rather not spend, which makes it a natural place for content that holds attention. Healthcare spaces have their own page on immersive healthcare and senior living, and travelers on airport and lounge experiences.

Exploring and buying. This is where the story turns into a decision. A storefront where products appear to float shifts the customer from looking at a display to being inside it. Product-led spaces are covered on immersive showrooms, shopping mall experiences and real estate sales centers.

Sharing. A photo worthy moment increases dwell time and drives social sharing, and an instant print or emailed image carries the visit home. Dedicated photo spaces are on immersive selfie experiences.

Coming back. People return when there is something new. Regular content updates keep a permanent installation worth revisiting. Full rooms are covered on immersive projection rooms. Dining has its own page on immersive dining experiences.

• Travis Scott x Air Jordan at ComplexCon 2024, Las Vegas. At the Las Vegas Convention Center entrance we built three geodesic domes, with a 60-foot dome as the gateway. Visitors were guided through the projection-mapped main dome before reaching the exclusive merchandise areas.
• The Xpot, Las Vegas and Chicago. We designed, built, installed and produced content for this immersive restaurant, with 360-degree projections, soundscapes and interactive light shows. Our team continues to provide tech support and regularly updated content.
• Worldmark by Wyndham, Anaheim. Our projection mural in the hotel lobby is a permanent installation that guests enjoy year-round.
• Renaissance Esmeralda Resort, Indian Wells. For a shareholder conference we created two projection environments, including a 120-foot inflatable dome where guests could network.

See all our projects.

Send us a floor plan, your busiest hours and the moment you most want customers to remember. We will come back with where projection belongs on the route and what each stage should do. See every surface we map on our projection mapping services page, or contact our team to begin.