360° Video Projection: How It’s Created and Why It’s Worth Your Time

The world of video projection is entering new, immersive heights. Using unique mapping technologies, 360 video projection has become the latest buzzword in entertainment and events.

But what exactly is it? Put simply, it’s a new and exciting way to view content. However, such a short explanation doesn’t do it justice. Let’s explore how 360 projection works, how it can be utilized in almost any industry, and why it’s exploding in popularity.

Super Bowl Streaming Event in Atlanta

What Is 360 Video Projection?

If there’s one thing we can say about our tech advancements, it’s that it has significantly changed audio-visual media. Where a mere two decades ago, our media experiences consisted of sitting in front of a television set or radio. We consumed our content through one channel at a scheduled time. Fast-forward to today, we have virtually everything we want, when we want it. This has resulted in an influx of information and media being thrown at consumers. Now, creating an impactful media experience is a constant challenge, as there’s a perpetually rising bar driven by fast-paced change and the need to stay relevant.

On the cutting edge of these technological advancements in media are 360 video projections, also known as spherical projections. This refers to the projection of imagery or video in a manner that surrounds the audience, invoking the feeling of being immersed in the media. This includes 360 projection-mapped rooms, projections on irregularly shaped objects or spaces, and spherically shaped projection domes .

For those who are serious about making their messaging memorable, spherical projections on a 360-degree projection screen are the standout means in a world surrounded by screens. Let’s look over the basics of video projection.

National Geographic Underwater 360 Museum

How Does 360 Video Projection Work?

When you think of a planetarium, you picture a large planetarium dome with a projection that creates a stunning illusion of the night sky. This is the basic principle behind 360-degree video projection. Using a projection kit with multiple projectors that are carefully aligned (or even a single 360 projector) and high-quality content, projections in 360 can provide the illusion of being surrounded by anything.

In terms of how to capture 360 videos, that depends on whether it’s live-action or animated:

Live-action: 360 videos used for this type of projection are shot in one of two ways: (1) using a single camera using multiple lenses to capture a 360-degree angle, or (2) with a specialized camera rig equipped with several cameras (also known as a multi-camera array) that capture high-quality images from all directions. In the context of 360 video projection, a multi-camera array is the preferred choice due to its superior image quality.

Animated 360 content: is created using various types of Digital Content Creation (DCC) software instead. This involves creating the scene (which includes the environment, objects, and characters) using a 3D modeling program, creating and applying textures, preparing animations, and then rendering it all.

The best way to view this sort of content is in a 360 dome. The spherical projection is created using multiple projectors blended together at the edges to create a cohesive picture. The angles and positions of each projector are carefully calculated to avoid warping or distortion while creating an immersive experience for viewers that resembles reality. Advanced projection mapping techniques can then be used to accommodate any 3D objects or irregular surfaces.

people doing yoga under a 360 projection with images of trees

Yoga under 360 Projections at the Capital One Venture Dome

What Equipment Is Required for 360-degree Video Projection?

360-degree video projection requires a more specialized projection system than many other types of video projects. In addition to the projectors required to project in 360 visuals, you will need a few more pieces of equipment to ensure the projection is good quality and well-executed. At the bare minimum, this includes:

Controlled lighting- Lighting plays a huge role in the quality of your projected images. In your designated 360 projection room, lighting control will impact the visibility and clarity of the projection. Ideally, the room must be dark enough for the projection to be the main focus but lit enough for your audience to navigate the room.

Media server - The 360-degree projector must be connected to a playback system (like a content server or computer), which will be used to deliver content to the projector.

Audio playback hardware - Some 360-degree projectors come with built-in speakers. These may be adequate for small-scale activations, but larger activations will require a dedicated sound system that can deliver superior quality that will reach every audience member, no matter where they’re situated.

Projection surface - The projection surface can almost be anything, so long as it’s an enclosed space and large enough that the projector can be situated somewhere where the audience isn’t walking in front of the projector lens.

360-degree projection isn’t reserved for large-scale events. With smaller domes,, you can bring the experience to your backyard for a private and immersive experience to celebrate events like birthdays, anniversaries, and other types of special occasions.

360 video projection at the super bowl event for the worlds largest projection dome

L&F Projection Dome for the Superbowl Streaming Event

360 Immersive Projection: Why Is It Worth Your Time?

Projection mapping in 360 degrees is a truly immersive experience like no other. It is becoming increasingly popular as a form of advertisement and entertainment as it allows viewers to explore and truly engage with the content on display. Each viewer has their own unique vantage point, meaning everyone gets a personalized experience with something new to discover each time.

It is also extremely versatile in its applications. It can be used for communication, education, or marketing purposes, and can be deployed almost anywhere. Furthermore, this tool keeps up with evolving technologies, so you can be certain that it will remain current and popular long into the future.

360 Video Projection in a Restaurant - X Pot Las Vegas

360 Degree video Projections at The X Pot in Las Vegas

How 360 Video Projects Can Be Utilized

360 video projection can be used for almost any type of event or show, in essentially any industry. The versatility of 360 projection is really only limited by your imagination. Here are some practical examples of how you can utilize 360 video projection in different ways:

Corporate Presentations: An increasing number of companies are using immersive spaces for holding corporate conferences for brand or product presentations. Tech companies, in particular, can get the full benefit from spherical projection screens to demonstrate some of the audio and visual capabilities of today’s cutting-edge devices.

Tradeshows: Immersive activations at tradeshows help your business stand out in a room full of endless booths and distractions. Companies that leverage 360 projection mapping and spherical domes at a tradeshow add a visually enticing element to their display, piquing passersby's interest. They are also a great way to remove conversation barriers between you and your audience.

Projection testing on walls that reads L AND F

Tradeshow Projection Testing by Lumen & Forge

Education: Projections in 360 aren’t limited to planetariums and museums anymore, and can be used to create immersive learning environments nearly anywhere. For example, wildlife scenes can be used as 360-degree educational videos for field trips, and technical scientific models can be projected for attention-capturing science simulations.

Meditation: The immersion potential of 360-degree visuals can be used for therapeutic purposes. Large meditation sessions can be held using projections of soothing atmospheres, such as gentle forest scenes.

Special Events & Parties: As immersive projection technology becomes more portable and accessible, consumers increasingly resort to projection presentations to mark special occasions such as weddings or large dinners. They’re also great for seasonal holidays, like Christmas-themed projection mapping.

Special Private Events by Lumen & Forge

Experiential Restaurants: Impress diners with a unique dining experience by using 360 video projection to showcase visuals that match the theme of your restaurant or custom-created content intended to transport them to another world.

Healthcare: In healthcare, you can use 360 projection to showcase new medical devices, products, and medications at expos and conferences to make your booth stand out from the competition.

Real Estate: Impress potential home buyers by giving them a virtual tour of the house with immersive property showcases, allowing them a chance to envision the potential of the home before even setting foot in it.

360 Degree Real Estate

Entertainment: Perhaps the most popular industry where 360 video projection can be applied, you can utilize 360 video projects for 360-degree concerts to give viewers an immersive experience that feels like they’re in the crowd.

World's Largest Projection Screen in Atlanta Superbowl Streaming

Front of House at the World's Largest Projection Dome

Are There Any Limitations to 360 Video Projection?

Though 360 video projection provides an immersive and interactive experience for viewers, there are still limitations to take into consideration. This tool is limited to indoor environments, as strong sunlight or unfavorable weather can interfere with the display. As this technology predominantly uses digital projectors for its delivery process, specific ceiling heights or surfaces may create issues in projecting a clear full-screen image in some locations.

Additionally, because of the unique projection needs, calibrating each system to generate an optimal viewing experience requires additional setup time before the content can be viewed. Despite its drawbacks, 360 video projection still offers an unrivaled way to deliver visual entertainment and immerse viewers in your messaging.

360 Interactive Projections at Wild Child Children's Museum

Wild Child Children's Museum featuring 360 Projections

The Future of 360 Video Projection

There’s nothing to indicate that 360 video projection is going to disappear anytime soon, as the technology is only getting better at creating immersive media experiences. Popular online platforms have already foreseen this. Back in 2016, YouTube announced support for 360-degree live streaming, followed closely by Facebook in that same year.

More recently, the rise in artificial intelligence (AI) has allowed for AI-enhanced 360 video production, helping in areas such as editing automation, object recognition, and the creation of interactive content to help streamline the 360 video production process from start to finish.

360-degree storytelling isn’t reserved solely for 360 video projection either. Virtual reality (VR) serves as another medium for viewing 360 videos, delivering a more personable, intimate experience that acts as a VR projector for your eyes only, with the added benefit of more interactive elements. Check out our other post on the differences between 360 videos and VR.

360 Degree Projection by Lumen and Forge

360-degree video projection delivers immersive experiences beyond any traditional medium. As we've explored, it surrounds attendees in explorable worlds tailored to your vision's needs - whether for information, entertainment, marketing, or more.

Our team specializes in leveraging these technologies to create unforgettable projection environments. From working with Jeep to create a 4D Immersive theater to creating the world’s largest projection dome in Miami, we’re capable of handling projects of all sizes.

We handle technical specifications, equipment, custom visuals, and more. Contact us today to learn more about our 360 video projection services and how we can help bring your unique vision to vivid reality!

FAQ

1. Are there any safety considerations when using 360-degree projection?

Yes, like any technology, there are safety considerations with projection in 360 degrees. These include ensuring proper installation of projectors and screens to prevent falls or accidents and considering viewer comfort to avoid triggering motion sickness with fast-paced or shaky footage. Moreover, it’s important to note that larger and complex systems will have high power requirements and it’s essential to adhere to electrical safety and fire prevention guidelines. Always follow manufacturer guidelines for equipment use and setup.

2. Is there a cost difference between 360-degree projection and traditional projection technologies?

There is typically a cost difference between 360-degree projection and traditional projection technologies. Due to the specialized equipment and software required, spherical projection can be more expensive. However, the immersive and interactive experience it provides often justifies the investment, particularly for events and installations aiming to deliver a unique, high-impact audience experience.

3. How large are the screens used for 360-degree projection?

The size of 360-degree projection screens can vary widely depending on the specific use case. From smaller domes for intimate immersive experiences to massive installations in planetariums or large event spaces, the projection screen size can be tailored to fit the requirements of the project. The key is to ensure a seamless visual field that provides a complete 360-degree experience.

4. What is the highest resolution available for 360-degree projection displays?

Most 360-project displays support resolutions up to 4K or 8K, but there are some that support up to 16K, such as Sony’s 16K-capable Display System. However, it’s crucial to note that the selection of resolution is largely determined by factors like budget and the size of the venue or projection space. Ultimately though, the resolution of your 360-degree projection will depend on the size of your space, the number of projectors required, and the balance of pixels per square inch according to the viewing distance.

5. Are there any types of content that are incompatible with 360-degree projection?

Most types of content can be adapted for use with 360-degree projection, but it’s important to consider that the format involves a completely surrounding visual field. As such, content should be designed to make full use of this space. Regular flat content may not translate well without modification. For the best results, content should ideally be created with 360-degree viewing in mind.

6. How does 360 video projection differ from traditional projection?

Unlike traditional projection, 360 video projection immerses viewers in the content like never before by surrounding them with it. By projecting onto curved screens or entire rooms and carefully positioning projectors at various angles, 360 video projection transforms an ordinary theater space into an environment of exploration and adventure. Instead of merely observing visuals on traditional flat video displays, viewers can now experience new worlds with vivid three-dimensional images that wrap around both the floor and ceiling.

7. How is 360 video projection different from VR headsets?

While VR is ideal for providing a personal experience for viewing 360-degree content, 360 video projection allows an entire audience to experience it at the same time. Even though you lose some level of interactiveness with 360 video projection, it’s much more useful in situations where you want to capture the attention of many without needing them to use a dedicated VR headset.